Tag Archives: stress

Valentine’s Day For Dummies | Book Review

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Valentine’s Day is, by far, the most romantically anticipated day of the year, but there is no need to panic! For those in search of a potential partner, to those wanting to get their relationship back on track For Dummies has published a number of guides which will help make this Valentine’s Day a great success. Frost Magazine’s writers got their head in a book to review the guides. Check out what they thought below.

Flirting For Dummies

Elizabeth Clark

Our writer says:

“I have never been good at flirting. I just do not know how to do it and envy people who can. I read the book as soon as it arrives and I started putting it into practice when I could. I have been single for nearly a year and was dreading Valentine’s Day.

The first chapter is about the making of a successful flirt. It teaches you the fundamentals, spotting signals and avoiding pitfalls. I immediately start to realise what I am doing wrong.

Chapter three moves into overcoming a fear of rejection. Something that has become a problem. I had quite a bad break up and the thought of another man hurting me was hard to cope with.

After finishing the book I do become much better at flirting. I find it easier to start dating when I have the tools and knowledge to know how to flirt. I have started dating again and I am very positive about my flirting future. I also love the ten ways unwanted admirers can strike in the back. This is a fun, witty book.

£12.99

There is still time for the unlucky in love to brush up on their flirting skills and bag themselves a date this Valentine’s day. Flirting For Dummies provides readers with the know-how and confidence to getting it right when it comes to flirting effectively and without embarrassment.  Exploring key areas including listening and communication skills, body language and self-image, Flirting For Dummies has all the tools needed to boost self-confidence and engage with people in a natural and charming way.

 

 Body Language For Dummies

Elizabeth Kuhnke

Our writer says:

“I love body language. I think it is very underrated and I have read a few books on the subject. Sometimes it can be hard to read the opposite sex so I was hoping this book would help.

This book covers all aspects of body language. It has handy pictures and is very easy to read. As all of the Dummies guide are.  It tells you all about body language and how to use your own to get what you want. I noticed that sometime when I say things people take it the wrong way, now I put the tips in the book into practice and it has made a difference. I really liked this book. It is a great body language book. I even use it with my partner. Good book. ”

 

£15.99

Having an insight into body language can be a great asset when trying to interpret the signals of the opposite sex.  This title explains how the body reveals what people really mean guiding readers on how it can be used to make a positive impact and explaining why we give off certain signals.  Elizabeth Kuhnke explains how to read the most common expressions and use body language to transform both personal and professional relationships.

 

Confidence For Dummies

Kate Burton & Brinley N. Platts

Our writer says:

“I was not sure how someone could write an entire book on confidence until I opened the book. Generally I thought confidence was something that some people has in abundance that could not really be placed, but pardon my ignorance, I was completely wrong. This book has let me know that confidence is something that is manageable and attainable. Sometimes confidence is  just taking things one step at a time, knowing that it will all be okay in the end.

This book lets you recognise your strengths and believe in yourself. When I started reading it I could not put it down. I have been single for a while and have found it hard to put myself out there, but this book has let me know that I actually do have it within me to put myself out there.

I love the techniques and the exercises too. I feel that I know myself a lot better after reading this book. I know this sounds like I am being over enthusiastic, but I already feel it has improved my life.”

£12.99

Self-confidence is important in all areas of life particularly when it comes to dating and relationships.  Lack of confidence is common amongst those who are unlucky in love.    This guide identifies the wide range of strengths, skills, abilities and strategies readers can utilise, providing tips and techniques to build on these and gain extra confidence.

 

Dating For Dummies (3rd Edition)

Joy Browne

Our writer says:

“Dating is hard. Really hard. Sometimes I feel like I find it harder than everyone else. But I really want to start dating again and get better at it. Dating for Dummies suits me perfectly.

This book tackles even the most modern parts of dating, like social networking and online dating. It helps you figure out what you want in a partner and how to break up with people. It really does cover every aspect of dating and even covers age differences. It really is a brilliant book that covers everything and it is impossible not to find helpful information. I just finished the book, but I reckon it will improve my love life dramatically. I already feel more comfortable.

£15.99

Dating For Dummies guides readers on how to meet potential romantic partners for life, how to avoid common dating mistakes, overcome disappointments, deal with difference and how to date safely in the social media world.  Joy Browne gives readers the confidence boost they need to help meet, date and start a relationship as well as prepare for dates and have a great time. Whatever the dating dilemma Dating For Dummies has it covered.

 

 

Improving Your Relationship For Dummies

Paula Hall

Our writer says:

“I have been with my boyfriend for two years now. I love him, but sometimes I find the relationship hard. Or we get into a negative arguing cycle and never resolve the main problem. I felt at a loss about what to do so I was very eager to review this book. I have heard of Paula Hall and have read some of the articles she has written.

The book itself is broken down into handy sections and goes over everything from sex to boosting your relationship, knowing when to break up and how to break an arguing cycle. The latter of which I was very interested in.

I found this book to be a bit of a revelation. I just had not thought of a lot of the tips and advice. Some of it in hindsight seems obvious, but you just never think of it. The advice on communication is excellent and the idea of treating your relationship like a bank is very smart – basically you have to put effort and love into your relationship and not just take things out of it.

All in all I found the book helpful. I have even got my boyfriend involved and he even want to read it now I have finished. I recommend this book for anyone in a relationship, is has just really done what it says on the cover: improves your relationship.

 

£15.99

Valentine’s Day can be a time when couples take stock of their relationship and make effective changes for the future.    Paula Hall offers expert advice for those who want to work through tiresome niggles, address potential issues before taking the next step, cope with serious problems or simply strengthen a partnership. An essential guide for anyone wanting to improve their relationship, covering issues including cohabitation, overcoming anger and jealousy, trust, dealing with an affair, managing change and reigniting passion.

 

Emotional Healing For Dummies

David Beales and Helen Whitten

Our writer says:

“I think in life we do not pay enough attention to our emotions, and I know I have run into trouble because of it. We really do not take enough care of our emotional health. Everything in life affects us in some ways. I was already thinking that I had to pay more attention and care more about my emotional health.

The thing I liked most about this book is that it tells you about the connection between emotion and health, and emotion and food. It has ways to boost your immune system against stress and fatigue. It also has tips on enhancing emotional intelligence.

This book would be amazing for anyone who has been through anything traumatic. You really understand emotion healing, emotions. You learn how to deal with your emotions and be happier. I loved this book and I can really recommend it. This book reminded me of the saying that you have to love yourself before anyone else will. This book will help. ”

£15.99

For those who are suffering from a broken heart this Valentine’s Day Emotional Healing For Dummies can help ease the pain.  We’re a nation that bottles things up, dismissing anger, frustration, hatred and guilt as largely insignificant to our minds and bodies. But powerful emotions like these do affect us in a long-term way, not only mentally but also physically, and it’s important to know how to get them under control.   This easy to follow guide provides a toolkit of strategies to help heal emotional upset so that readers begin to feel like themselves once again after a difficult breakup.

 

For Dummies guides are available where all books and e-books are sold. Including Amazon UK, WH Smith and Selfridges.

 

 

How To Take The Stress Out of a Home Move

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Moving house can often be a stressful experience. You have your ideas on the best ways to move, your partner has theirs, and the only thing you seem to be achieving successfully other than packing boxes is going round in circles.

With every room in the house to pack up, every old room to clean up, and the need to transfer all of your precious items safely across to your new house, it can be daunting knowing where on earth to start.

But believe it or not, you can take the stress out of moving – if you plan ahead, stay organized and even, get a little help.

If you’re currently stuck in the house-moving-hell and fear you can’t see a way out, or if you’ve got a big move coming up, here a few tips to take the stress out of it, so you can actually enjoy moving into your brand new home:

Start Early

Now, I know that this hardly feels like a ‘tip’, given that this is all your family and friends have been telling you to do since you first announced your move, but honestly, it really is the best policy.

Everyone always starts a big move with the best intentions of starting early and getting organised, but stick to these and they’ll guarantee you a much less stressful move.

Firstly, load up on any empty boxes you can get your hands on; ask family and friends if they’ve got any spares kicking around in their garage, or take a trip to your local supermarket to see if they’re disposing of any.

Start by packing up any items you don’t regularly use or ones that you know you won’t need in the days and weeks to come. Items such as ornaments, pictures, clothes and electronics are always good places to start. Rather then leaving everything to the last minute, packing as you go along is the most effective way of staying organised.

Out With The Old, In With The New

One of the biggest problems associated with moving is the transferring of items you don’t actually need.

If you’ve lived in your current home for a number of years, you’ll most certainly find you’ve managed to accumulate random items that actually don’t do anything apart from contribute to clutter and mess.

As you’re packing up each room, take time to sort through every one of your items and assess whether you need it – if you haven’t used it in the last year, chances are, you won’t ever use it again.

Aside from taking up your time during the packing process, which could be better spent on other aspects of the move, it’ll only take you longer to unpack and find homes for these unnecessary items on the other side.

You wanted to move into a new home for a fresh start, right? Well, don’t clutter your new house with old stuff – it’ll only result in old mess in new territory, and more work for you in the long run.

Hire a Man With a Van

Now, I know that you think that hiring help from a company is just an unnecessary cost when you can do an equally good job on your own. But actually, it’ll really help to reduce those stress levels throughout the whole of the moving process.

Hiring a man with a van will not only help you to move your items from one house to another, but they’ll also help with your packing, provide you with packing materials, and make sure that your items are treated with care from start to finish.

Ask family and friends if they know of any reputable movers, or look in your local directory for accredited companies, and you can guarantee that the small fortune you’ll part with to hire some help, will be 100% worth it when it comes to your stress levels.

Deep Heat | Health Review

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Muscle tension is common in everyday life. After a hectic week my muscles usually feel tired. Did the Deep Heat I got sent to review help? Yes, but I wishes I had read the instructions first! The first time I applied I put on too much. If you read the instructions it tells you to put on a little and build up to your personal tolerance level. Luckily I was just a little hot for a while.

I love both these products. They really help your muscles and they are reasonably priced. I love how the Neck and Shoulder Cream has the option of a sponge applicator. It is very easy and convenient. These products are also natural and smell great. They get the Frost thumbs up! Sian Lloyd also used and loves them.

Deep Heat Muscle Rescue Neck and Shoulder Cream RRP: £5.99

A warming cream designed to help ease tension in stressed muscles. It contains a unique combination of vanilla and rosemary to give gentle but soothing warmth,[1] with a pleasant herbal aroma. It has a soft sponge applicator to facilitate massage and so provides soothing, comforting warmth. In addition, it is in a convenient 50g pack so you can travel with it and fit into a coat pocket, handbag, sports bag or brief case. The applicator provides a soothing massage and means no messy cream on the hands.

Deep Heat Muscle Rescue Bath Soak RRP: £5.49

Is a bath additive specially formulated to ease daily stress, aches and muscular tension. Key ingredients include electrolyte minerals and essential oils of rosemary, patchouli and orange. Electrolyte minerals are a combination of atomised sea water, minerals and trace elements, including magnesium, sodium, calcium, potassium, iron, zinc, copper, iodine and chloride, which help to hydrate the body and help to prevent cramp.

Muscle tension affects millions of people in the UK everyday. Modern life often means dealing with a host of mental and physical stress triggers, all too often leaving us tired, with tense and stressed muscles after a long day.

Our muscles are faced with numerous attacks and challenges on a daily basis, from bad posture and physical activity to emotional stress and simply getting older. Work, commuting, looking after children, sports injuries and crouching over a computer can all take their toll on our bodies, leaving us feeling mentally and physically drained and our muscles knotted and uncomfortable. Muscle Rescue has been created to help!

New Research:

• Half a million people suffer from work-related stress (Health and Safety Executive 2010/2011)

• A new study by Deep Heat Muscle Rescue (One Poll 2012) found that half of us get stressed because we are overworked

• Nearly 80 per cent of people suffer anguish from a stiff neck and two-thirds suffer from tense shoulders (One Poll 2012)

• A third of people know they are stressed when they suffer from tense muscles, which stops nearly half from sleeping comfortably and 35 per cent from relaxing (One Poll 2012)

[1]In Home User Trials; Ayton Global Independent Research; Data on file, 2012

Can’t Sleep? What’s Keeping You Up?

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Can’t sleep? What’s keeping us Brits awake at night?

Recent research has revealed the NHS is spending £50million a year on drugs to help combat insomnia. We take a look at what could be the cause of the nation’s unrest and what we you can do to help nod off naturally.

· The Reason: Restless legs

Restless Leg Syndrome (RLS) can vary in severity and causes an irresistible inclination to move your legs. RLS can cause discomfort in the feet, calves and thighs and in many cases, the condition can be distressing and disruptive and effect daily activities including sleep.

Acupuncturist Rachel Peckham notes: “Over 50% of people in the UK suffer with sleep disorders of some kind, generally attributed to a stressful lifestyle, RLS is a common problem. Traditional Acupuncture is known to be enormously beneficial for helping correct sleep problems. Most people find treatment wonderfully relaxing, as acupuncture is known to calm the nervous system and also affect hormonal outputs by increasing endorphin production.”

Try it: To find a practitioner in your area call the British Acupuncture Council on 020 8735 0400 or visit www.acupuncture.org.uk

· The Reason: Stress

“Stress is a collection of physiological, cognitive, affective and behavioural symptoms that are caused by difficult situations in our daily life. It can affect each individual in different ways ranging from less severe symptoms such as headaches all the way up to depression and anxiety.” Comments Dr David Edwards’, “exercise and a healthy diet are crucial to maintaining a relaxed mind and body. I would also recommend some of my patients take Rhodiola rosea as a short term option when suffering stressful periods. Taking 200mg, twice a day could help to control the release of stress hormones whilst helping to improve energy and concentration levels, which can help reduce symptoms of stress.” Rhodiola rosea is an ‘adaptogen’ – a substance of natural plant origin that is able to increase the body’s resistance to stress and normalise imbalances with minimal side effects.

Try it: Vitano® contains Rhodiola rosea root extract 200mg and is available from Boots, leading pharmacies and health-food stores priced at £13.27 for 30 tablets. Always read the label. For further information visit www.vitano.co.uk.

· The Reason: Caffeine

Drinking tea and coffee throughout the day can have a negative impact when it comes to bed time. Cutting down on caffeine by reducing the amount of tea/coffee/fizzy drinks really can make it easier to nod off, if you find it hard to get through the day without your caffeine hit try reducing the number of caffeine laden drinks and cut back on all caffeine after 3pm. Expert Nutritionist Kirsten Brooks notes “Camomile is a wonderful herb with sedative properties, helping us to relax and encourage sleep. As a warm drink, it’s a great way to unwind in the evening.”

Try it: Heath and Heather’s Camomile infusion has been finely crafted using the highest quality Camomile, perfect for relaxation and unwinding, this gentle and soothing infusion could also help to reduce feelings of stress and anxiety.

. Naturally caffeine-free

. 100% Natural

. Available in packs of 20 & 50

. RRP from £1.49 & £2.89

· The Reason: Hot Flushes

It is estimated that 8 out of 10 women in the UK experience symptoms leading up to the menopause and of these, 45% find their symptoms difficult to deal with. Symptoms can be wide ranging from insomnia and anxiety to hot flushes and night sweats impacting lifestyle and relationships.

Kathy Abernethy, Chair of the UK Menopause Nurse Group and a member of the Medical Advisory Council of the British Menopause Society comments: “After years working in a busy NHS menopause clinic, advising women in consultation as well as running education programmes for nurses, I understand how the menopause affects women not only physically but also psychologically. I often give women lifestyle and diet advice and try to encourage women to look positively at this time of change and to take steps to ensure good health.”

Details of a new study in the Journal of Gynaecological Endocrinology note how red clover supplementation can provide a natural alternative to help reduce hot flushes.

Try it: Promensil Double Strength (80mg) dietary supplements have been specifically developed to help women manage symptoms of the menopause naturally and effectively without resorting to HRT. Promensil Double Strength has been proved to reduce hot flushes and night sweats by 75%. Available from Boots, Ocado, good independent chemists and health food shops. Visit www.promensil.co.uk for further information or call 01903 280 860.

· The Reason: Nocturnal Cramps

Nocturnal muscle cramp could well be the new snoring, causing distress and sleep disruption to more than 13 million people in the UK. 82 per cent of women have suffered with the complaint, with 12 per cent experiencing nocturnal cramps every night. It is an extremely painful and distressing condition with many people suffering in silence. Insomnia specialist and founder of the Sleep School, Dr Guy Meadows said: “Quality sleep is essential to ensure you feel regenerated and ready for the day ahead. Interruptions caused by emotional or health problems can be very detrimental to everyday life, making it harder to concentrate at work and affecting relationships. Frustration and anxiety about disturbed sleep can cause it to become even worse.

“People often aren’t aware that they could be suffering from a sleep condition that is easy to treat. Instead of worrying about the problem, it is important to trust your body’s ability to sleep, making lifestyle changes or taking appropriate treatments where appropriate.”

Try it: Crampex is the only product available without prescription for the prevention and treatment of night cramps and it doesn’t have any of the side effects associated with taking Quinine (which is regularly prescribed). Crampex costs from £4.29 for a pack of 24 tablets and is available over the counter from pharmacies. More tips and advice can be found on www.goodsleepadvice.com and the Good Night Guide consumer leaflet is also available on request.

· The Reason: Bloating

Much like the rest of your body, your digestive system needs time to rest. Going to bed and getting up at set(ish) hours each day can help our digestive system work more effectively and improve the regularity of our bowel movements. Waste material in the colon impairs our ability to absorb vitamins and minerals which can affect prevent the immune system from working at its optimum level.

Try it: Sun Chlorella® ‘A’ is a natural green algae whole food supplement from Japan – an excellent choice for bloating as it contains a staggering range of nutrients including around 10% fibre, to help move food through the system more effectively. Nutritionist and Natural Health expert Nadia Brydon explains “Sun Chlorella ‘A’ acts as an ‘intestinal broom’, cleansing the bowel by clinging on to toxins like mercury, lead or pesticides in your intestines and then eliminating them as waste.

Sun Chlorella is priced £21.95 for 300 tablets (a 20-30 day supply) and is available from www.SunChlorella.co.uk, free phone 0800 008 6166, www.victoriahealth.com, www.NutriCentre.com, www.bodykind.com, Revital stores, www.revital.co.uk and good health stores.

· The Reason: Not tired enough

If you haven’t burned enough energy throughout the day, it’s likely that you’ll find bedtime a struggle when it comes to nodding off, Justin Way, Personal Trainer from Pure Gym explains “There are a million ways you can give yourself a workout at home without spending a penny on expensive equipment. When hoovering standing on your left leg whilst pushing and pulling the hoover around with your right arm. Hop to move around the room and alternate legs every 2 mins. This will work the core massively whilst bringing great tone to the legs and bum.”

Try it: Pure Gym’s 24-hour, no contract membership starts from £17.99 a month. For more information, visit www.puregym.com

5 Tips to cope with the Euro Meltdown

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5 Tips to cope with the Euro Meltdown by Karen Perkins.

1 Take control. Review, and keep reviewing all your savings/bank accounts etc and decide if you have anything to worry about. If yes, make a plan and act now. if not .. relax & praise yourself, at least you have acted.
2 Choose to listen less to the News .. let go of things you cannot control.. concentrate on the things you can .. you can choose to take on less stress, especially if its not your own !
3 Get over it… think of people who are much worse off than you, imagine having to walk 4 miles a day for clean water !
4 Protect ,and futureproof your current job/ business by keeping your eye on the ball , and being indispensible.
5 Help others, do at least 1 Random Act of Kindness a day , volunteer to help a charity , we are very lucky here in Sheffield ..

Good luck !

Karen Perkins is a life coach. For more information go to her site.

Man-flu: fact or fiction? The Real Truth.

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by registered dietician Nigel Denby

Medical Tests say that very high does of Vitamin C are best avoided as they can cause stomach upsets and kidney stones.

Is there really a strain of flu to which men are more vulnerable? Or, is ‘man-flu’ simply about blokes being less able to tolerate the symptoms of the common cold?

It’s long been a subject of debate, but partners of man-flu sufferers will doubtless be familiar with the inability to cope and function when the dreaded lurgy strikes.

The scientific community is as unsure about the validity of man-flu as the rest of us. In 2009, a study claimed to prove beyond doubt that man-flu was a real phenomenon. However, after closer analysis, it was criticised as being irrelevant because the researchers were looking at mice not humans, and bacterial infections rather than the viral infections which cause flu.

Other researchers from Cambridge University suggested in 2010 that flu symptoms could be more common and virulent in men than women because of a reduced male immune system. This theory was backed up by another study from the University of Queensland which in 2011 reported that in order to ensure the survival of the species, women’s immune systems were more robust than men’s, making men more susceptible to flu. However, despite these theories, according to the Office for National Statistics, women take twice as many sick days than men. So, the jury is clearly still out.

With winter fast approaching, man-flu, or indeed any other type, is on the horizon. So what can you do to prevent it or speed up recovery if you’re unlucky enough to be struck down?

COLDS versus
Comes on gradually
Sneezing, blocked up nose
Mild temperature changes
Lasts up to a week
3-4 day recovery period
Does not lead to serious complications

FLU
Strikes suddenly
Impossible to get out of bed
Fevers, chills, aching muscles, fatigue, headaches, sore throat
Can last for up to 10 days
2-3 week recovery period
Can lead to bronchitis or pneumonia

The power of the immune system Flu and colds are caused by viruses. This means antibiotics are ineffective when it comes to treating them. A strong immune system is the cornerstone of warding off viral infections and the best ways to keep this in tip top condition are:
Feed it the nutrients it needs

Support the immune system year round with probiotics like Actimel, targeting the body’s natural defences

Limit undue strain on the immune system from stress, late nights, smoking, excessive alcohol and poor hygiene

Nutrition
Garlic contains allicin which is believed to boost immunity

Omega-3 fatty acids from oily fish and flax seeds helps cells in the respiratory system fight infection

Vitamin A is found in yellow and orange vegetables like sweet potatoes, peppers and carrots
Lean meats and particularly offal like liver or kidneys contain nucleotides needed for the repair of cells and for the production of immune cells

Zinc found in shell fish and whole grain cereals is needed for a robust immune system
Support

Your digestive system plays a vital role in your body’s natural defences. Up to 70% of your immune system is thought to be controlled by the gut and the balance of good and bad bacteria in the gut is an important factor for immunity

A daily probiotic, designed to support your body’s natural defences is an easy, effective way to stay in tip top condition throughout the winter

Poor personal hygiene means your immune system is bombarded with harmful germs, bacteria and viruses, and less able to fight off cold and flu viruses when they come along

Hand washing is one of the most effective ways to reduce the number of attacks on your immune system, especially after using the bathroom, coughing, sneezing and before and after preparing food

Speeding up recovery

No matter how well you look after your immune system, you’re
likely to pick up a cold or flu. Here are some tips for getting rid of
a cold sooner:

Garlic is a proven antibacterial and decongestant, add
garlic to soups, pasta sauces and casseroles

Thyme and eucalyptus oils may help to clear congestion,
add drops to boiling water and inhale

Ginger and chilies are stimulating spices which can act as
decongestants

Echinacea is thought to stimulate the immune system

Zinc lozenges may also help to halt a cold, possibly by
destroying the virus

Photo by Sarihuella

How To Treat A Cold

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Aaachoo! Most of us will have a cold this winter, but do you know how to treat it?

NHS Choices reveals some of the myths around treating a cold and offers advice on how to
get well quickly

According to NHS Choices, on average an adult can expect to catch a cold between two and four times a year, with more people suffering during the winter months. But do you know how best to treat a cold?

Myths about cures for the common cold:
· Vitamin C – according to NHS Choices, one in three people believe that Vitamin C can help cure a cold. In fact, research has shown that Vitamin C doesn’t prevent or cure a cold.
· Echinacea – many think that Echinacea can be used to prevent a cold or treat one, but research has shown that there is no proof of this being the case.
· Over the counter medicines for colds – over the counter medicines do not cure a cold. The usual ingredients are painkillers and decongestants, which only help manage the symptoms.

In reality, the best thing you can do if you do get a cold this winter is to rest, eat well, avoid stress and keep hydrated. As most colds are caused by viruses, you don’t need antibiotics to help treat it.

Dr. Knut Schroeder, GP, says: “Many people will catch a cold this year – but there really isn’t any miracle cure out there. A balanced diet and regular exercise can help you to stay healthy. But, if you are to catch a cold then my advice is to try and stay warm, drink plenty of fluids and to eat plenty of fruit and vegetables. All this can help your body naturally fight the cold virus.”

For more information on surviving colds this winter visit, www.nhs.uk/livewell/coldsandflu.

Recession Delays Women Having Babies

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The recession is having a direct effect on birth rates, with one in four women being forced to delay or reconsider having a baby, according to the 2011 Red National Fertility Report.

The results, published in Red’s October issue out on Tuesday 6th September 2011, shows the effect the recession has had on women trying for a baby – from how much they would be prepared to pay in order to conceive, to postponing motherhood due to redundancy and the rising costs of living. The report surveyed over 2,500 Red Magazine readers aged 30-45.

Key findings include:

· The recession has resulted in a 25% drop in babies tried for, with 10% of women saying the recession had made them postpone trying for a baby, and 15% saying they’d decided not to try at all.

· Baby prices have dropped more than house prices – with the average amount women would be prepared to spend to conceive dropping from £15,000 to £12,000 – a 20% drop in just 12 months. * The average house price is down 2.65% from July 2010 to £163.981 – Halifax House Price Index.

· The percentage of women who would be prepared to spend £50,000 to guarantee them a baby has dropped even more dramatically from 10% to 6% – a 40% drop over the same period.

· Following increased financial pressure on the NHS, when it comes to offering free IVF, 62% of women don’t think it should be available for anyone who wants it – up 17% from 2007 (45%). This suggests that when funds are tight, fewer women perceive having a baby as a right for all.

· Due to lack of IVF on the NHS, 61% have paid for IVF privately, with only one in five getting all their treatment for free.

Sam Baker, Editor-in-chief of Red Magazine, said of the findings: “This report provides an incredible in-depth view on the effect the recession has had on women’s baby plans.
The comparable figures show that the last year has hit women and their families hard, with many having to postpone or reconsider trying for a baby.”

Brigid Moss, Red magazine’s Health Director added: “Fertility treatment can be expensive, and this report shows that fewer people have been able to afford it, while the NHS provision for fertility treatment remains a postcode lottery. The report shows that having problems trying to conceive and treatment is also stressful, too. Both of these factors only add to the stress of someone who’s having problems trying to conceive.”

THE REPORT IN FULL:

MONEY

· The recession has resulted in a 25% drop in babies tried for, with 10% of women saying the recession had made them postpone trying for a baby, and 15% saying they’d decided not to try at all.

· Baby prices have dropped more than house prices – with the average amount women would be prepared to conceive dropping from £15,000 to £12,000 – a 20% drop in just 12 months.

· The number of women prepared to spend over £50,000 to guarantee them a baby has dropped even more dramatically from 10% to 6 % – a 40% drop over the same period.

· Due to lack of IVF on the NHS, 61% have paid for IVF privately, with only one in five getting all their treatment for free.

· A staggering 100% of women surveyed would, or have, cut back on school fees to pay for fertility treatment. 94% of women say they would cut back on all aspects of their lives to pay for fertility treatment if they needed it (includes holidays, eating out, pensions, savings, health insurance, clothes and selling possessions).

· Most women paying for fertility treatment have said that the money came from savings (88%), but 17% received a gift or loan from their family, 13% took on extra work and 13% put fertility costs on their credit card.

· 23% would consider moving / down-grading their house to get free NHS IVF provision to help them conceive.

· 17% of women who need fertility treatment have been prevented because of the costs, and 12% said the recession has directly prevented them from having treatment or more treatment.

GOVERNMENT POLICY / NHS

· Following increased financial pressure on the NHS, when it comes to offering free IVF, 62% of women don’t think it should be available for anyone who wants it – this is up 17% from 2007 (45%). This suggests that when funds are tight, fewer women perceive having a baby as a right for all

· 74% of women believe the government should ensure women are provided with three free cycles of IVF on the NHS.

· 95% think it’s unfair that there are different NHS IVF provisions depending on where you live.

· Nearly 60% believe that women should be given IVF on the NHS even if they have a child with their current partner, rising to 90% if they have a child from a previous relationship.

· BUT 62% don’t think that IVF should be available on the NHS to anyone who wants it.

SUCCESS CONCEIVING

· 23% of the women asked have had problems conceiving.

· For those who have had IVF treatment, 38% have only had it once, and 10% have had it more than five times.

· When it comes to the success of IVF, 45% got pregnant and had a baby, 31% didn’t conceive and 5% conceived naturally.

· 18% would consider going abroad for treatment if provisions were not available at home.

STRESS

· Fertility treatment is more stressful than the recession – 59% found it more stressful than dealing with financial concerns.

· 40% find the process more distressing than the ending of a relationship.

· Three in four (71%) found it more stressful than moving house.

· Nearly two thirds (62%) found fertility treatment more stressful than being made redundant.

· A third of women (36%) said that fertility problems made them depressed with 2% even signing off work due to stress / mental health problems.

· Nearly half of women(47%) said their husbands found it hard to cope when they were not getting pregnant.

EGG FREEZING

· 27% of women have considered freezing their eggs for the future.