Tag Archives: Superdrug

New Launches Hitting Beauty Counters Soon!

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MakeUp Eraser

Following the launch of the hot pink version last year, the brand has introduced the black version.

The MakeUp Eraser is designed to remove even the toughest makeup including waterproof mascara and eyeliner, HD makeup and lipstick with water alone.

Priced at £16.99, the product is available from selected retailers and salons nationwide, including Selfridges.
www.makeuperaser.co.uk
@MakeUpEraserUK

REN Skincare

New Regime Kits, which target skin that is blemish prone, oily or irritable.

Each kit’s 14-day supply is an edit of REN’s best-selling trouble shooting ranges, including:

Stop Being So Sensitive (£15), with EVERCALM Gentle Cleansing Milk, Global Protection Day Cream and Anti-Redness Serum

Ultimate Shine Control (£15), with CLARIMATTE T-Zone Control Cleansing Gel, T-Zone Balancing Gel Cream and Invisible Pores Detox Mask

Hit The Spot (£15), containing CLEARCALM 3 Clarifying Clay Cleanser, Replenishing Gel Cream and Clarity Restoring Mask.

Available at renskincare.com.
www.renskincare.com

@RENskincare

Britney Spears Fragrance

New fantasy Intimate Edition, offering a mix of juicy lychee, violet leaves and Italian lemon notes, alongside a heart of muguet, jasmine and brown sugar, and a base of vanilla, heliotrope and white musk.

The fragrance is available nationwide, priced at £23 (30ml), £30 (50ml) and £40 (100ml).
@britneyspears

Superdrug

New Hair Therapy Cleansing Conditioners (£4.99 each), especially suited for dry and colour treated hair.

The conditioners include Colour Care for Coloured Hair in Orange and Jasmine; and Everyday Shine for Normal to Dry Hair in Orange and Bergamot.

www.superdrug.com
@superdrug
Corinne-Beauty-Gossip
corinne@frostmagazine.com
@ladycdtt
www.corinne-modelling.co.uk

Superdrug Launches Co-Washing Cleansing Conditioners

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Superdrug is set to launch a collection of Co-Washing Cleansing Conditioners (£4.99) designed to cleanse and condition in one step.

The detergent free cleanser is formulated to be especially suitable for dry and coloured hair.

The two variants are Colour Care for coloured hair with orange and jasmine and Everyday Shine for normal to dry hair with orange and bergamot.

Superdrug Co-Washing Cleansing Conditioners are available to purchase in stores from August.

www.superdrug.com
@superdrug

Corinne Beauty Gossip

corinne@frostmagazine.com

Were Superdrug’s Controversial Celebrity Weight Scales Offensive?

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Superdrug has dropped it’s controversial ‘celebrity weight scales’ after the product was criticised by a leading UK eating disorder charity. But what did you think of it? Is it healthier to compare yourself to a celebrity or a number? These were novelty scales and surely they were just a bit of fun?

celebrity weight

The scales compared a user’s weight to that of a celebrity such as Cheryl Cole, the Duchess of Cambridge Kate Middleton and Beyoncé.

The scales included Cheryl Cole (8st), Kate Middleton (8st 6lb), Jessica Ennis (9st),  Ellie Goulding (9st lb), Beyonce (9st 2lb), Rihanna (9st 2lb), Adele (14st), Queen Latifah (16st) and  Melissa McCarthy (18st). I am not sure whether or not these weights are accurate but some of them do seem quite low. Especially as the average weight of a women in the UK is 11 stone.

The truth is, weight will always be a sensitive issue and young girls are impressionable. What is to stop them dieting to achieve the weight of their idol? Different people have different natural weights. We should just focus on being healthy, but peer pressure will always be there. For some the scales are just fun and novelty, but like most things in life, they can have a negative impact if used incorrectly.

 

Lorna Driver-Davies, nutritionist at the NutriCentre commented:

 

 “I am very concerned with the concept of celebrity weighing scales.  As a nutritionist I have no objection to women weighing themselves in kg- this is commonplace on normal scales and many women chose the metric method of weight, for example in France and Germany.”

 

“Comparing your weight to anyone- your friends, sister or colleagues would be a very unhealthy way to judge your own weight, so a comparison to celebrities is even worse.”

 

“These scales do not even take into account body fat percentage, height, BMI, waist and hip measurements and common sense on what is a healthy weight for an individual.  Not only is this concept deeply unscientific but also I believe it would encourage even more insecurity and anxiety about weight which is a sad situation.”

 

“These scales also set a very poor example to teenage girls who are often more susceptible to eating disorders and are easily impressed by celebrity status.”

 

What do you think? Should they have been pulled?

 

Research gives heads up on top haircare brands’ use of palm oil (because the rainforest is worth it)

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The environment and natural beauty are things that Frost is very passionate about. Protecting our planet should be at the top of every persons agenda and looking good should not harm the planet. In the latest investigation carried out by the Rainforest Foundation UK and Ethical Consumer magazine, over 20 of the UK’s biggest cosmetics and toiletries companies were surveyed about their use of palm oil or its derivatives, a key ingredient in shampoos and conditioners.

The survey – part of RFUK’s ‘Appetite for Destruction?’ consumer guide to palm oil content in products – was carried out in response to the increasing threat that unsustainable palm oil is posing to the world’s rainforests, and consequently, to the people that rely almost entirely on these forests for their livelihoods.

Some of the biggest names in the toiletries industry  including Procter and Gamble and Superdrug as well as ‘ethical’ brands Jason and Avalon, have scored poorly, while the top-scoring companies in the survey include Honesty Cosmetics, Little Satsuma and Pure Nuff Stuff.

Simon Counsell, Executive Director of The Rainforest Foundation UK said:

“Today we call on hair product companies to face up to their environmental responsibilities, reduce their use of palm oil, and help ensure the long-term survival of Africa’s rainforest, its people and unique wildlife.”

Click here to see the complete guide on Hair Products and find out more about the ‘Appetite for Destruction?’ campaign.

SKYFALL… SALES RISE

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– The 007 effect sees sales of Bond fragrance on the rise–

Superdrug is benefitting from the ‘Bond effect’ as the 007 James Bond fragrance is flying off the shelves since the launch of Skyfall.

 

Sales show that not only do men want to be James Bond they also want to smell like him.  Since the latest Bond film Skyfall launched the retailer has seen sales of the 007 fragrance rise by 32 per cent (compared to the week before the film launch).

 

The retailer is ensuring more stock is rushed to stores to ensure that Bond fans who can’t afford the other 007 essentials, such as an Aston Martin or Tom Ford suit, can get their secret agent fix for just 18.99.

 

Sara Wolverson, Superdrug Director of Beauty said: “We know our customers love to emulate the style of their favourite celebrities but who knew the dapper action hero that is James Bond would have such a great effect on our sales.

 

“It’s not just this fragrance which is seeing the Bond effect, sales of male grooming products are also on the rise as men hope to look as smooth as Daniel Craig.

 

“But we are aware that the sales may be down to women snapping up the fragrance in the hope that a quick spritz may turn him indoors into their very own Bond.”