NEO WTR is a brand-new bottled water drink that helps thirsty people drink sustainably on the go while transforming coastal communities worldwide.
NEO WTR, sourced from a pristine British spring in the Mendip Hills, marks a European milestone: it is the first drink to be found in 100% Prevented Ocean Plastic™ drinks packaging meaning that each bottle is made entirely from discarded plastic that has been collected along coastlines at risk of ocean plastic pollution.
With projections indicating that by 2050, that there could be more plastic by weight in the ocean than fish (source: Ellen MacArthur Foundation), urgent action is essential. We must all contribute to preventing plastic waste from reaching our waters.
We are incredibly proud that each 500ml bottle of NEO WTR prevents the equivalent of 1.7 plastic bottles from entering the ocean and helps create waves that transform at-risk coastal communities around the world. We support a programme that invests in building recycling infrastructure, providing locals with fair employment opportunities, fair wages and safeguarded working conditions.
NEO WTR, with its fully recyclable cap and label, is bottled at source and has an RRP of £1.25 for 500ml. Our fully recyclable bottles will be stocked in Tesco Superstores nationwide.