ENERGIE KICK START THEIR AW 12 ‘MAKE NOISE’ CAMPAIGN WITH UK INDIE ROCK BAND ‘RUBBER KISS GOODBYE’
For their AW12 collection, Italian menswear brand Energie has captured the urban feel of the brand with a new campaign titled “Make Noise” fronted by UK band Rubber Kiss Goodbye.

The Energie ”Make Noise” campaign previews in the brands anticipated AW12 collection, presenting
a new means of expression through dress that is fully reflective of Energie’s identity to stand out from the crowd. The “Make Noise” collection presents a mix of black and white urban-style graphic t-shirts that are not for the faint hearted and a denim collection synonymous with the cutting
edge British indie scene.

Rubber Kiss Goodbye are proving to be one of the UK’s hottest new bands around, consisting of Tara Ferry, son of English singer, musician and songwriter Bryan Ferry along with other band members Oliver and Peter. Energie also appointed the Swedish photographer Alex Lindhal to follow the band in their natural environment where they live and work, capturing their every move. In turn resulting in a range of retro black and white campaign shots reminiscent of backstage scenes of indie-rock groups on tour, identifying and exalting the spirit of Energie’s “Make Noise” collection, for an independent and unmistakable style that goes beyond mere seasonal trends.