WHITTARD OF CHELSEA RELEASES PERFECT ‘CUPPA’ GUIDE, AHEAD OF BUMPER TEA-MAKING DAY – MOTHERING SUNDAY
The UK Tea Council expects more than 165 million cups of tea to be drunk in the UK this Mothering Sunday. As the annual homage to Mothers approaches, millions of sons and daughters around the country are planning to serve breakfast in bed including the ultimate ‘cuppa’ for the celebrated women in their lives. Tea and coffee specialists Whittard of Chelsea, who have already identified a pre-Mother’s Day tea selling surge, have today released their expert guide to making the perfect cuppa.
Every year, Whittard of Chelsea monitors the Mother’s Day effect, estimated to be one of the biggest tea-making days of the year. Selling over 130 varieties of tea, Whittard last year saw a +32% surge in sales of tea gifts in the run up to Mothering Sunday. So far this year, the firm tea favourites are – unsurprisingly – English Breakfast and Earl Grey. However, sales of speciality flavours such as English Rose and Orange Blossom are also creeping up.
Says Fiona Robinson, of Whittard of Chelsea’s head office in Oxfordshire:
“A cup of tea in bed is one of life’s simple pleasures, and one that children can help
prepare at any age to spoil the lady of the house. Whittard starts to see a real peak in sales about two weeks before Mother’s Day as people come in to buy their favourite teas, along with pretty bone china to make a celebration out of the perfect cuppa. Tea gifts also sell very well for Mother’s Day with year’s best sellers including tea caddies, leaf tea with silver-plated infusers and tea selection boxes.”
Whittard of Chelsea’s Expert Guide to Making the Perfect Cuppa
1. Choose the right blend to suit your mood – Deciding on the right blend – whether loose leaf or a teabag – to suit your mood and individual taste is key. Many people have on average three blends in their cupboard for exactly this reason. Great wake-up teas for Mother’s Day include classic English Breakfast or Assam.
2. Delicate cup and saucer or comforting chunky mug? Many swear that tea tastes better from fine bone china. Fine bone china cups are lighter and more delicate than ceramic mugs and keep the tea hotter for longer. However, nothing will do sometimes but a great big comforting mug of strong tea.
3. Is it a full tea tray moment? Mother’s Day offers the perfect opportunity to produce a proper ‘tea moment’ complete with laden tray, sugar lumps, strainer, tea pot and milk jug.
4. Always use freshly drawn water either from the cold tap or even better, filtered. Pre-heated water loses oxygen and dulls the flavour of the tea.
5. Are you in a Milk Mood? Some teas are considered best without milk but it’s all a matter of taste. For example, Earl Grey has a very delicate flavour so only requires a dash of milk, whilst some prefer it without milk and just a slice of lemon.
6. Boiling is best – Pour the boiling water straight into the cup as soon as it’s boiled. Boiling water brings the tea to life
TEAPOTS & TEALEAVES
7. Warm the pot with a dash of water. It creates a better brewing temperature
8. Measure your tea leaves carefully
* Very strong dark type of teas; 3 or 4 teaspoons per 6 cup pot
* Medium strength teas, possibly drunk black. 2 teaspoons
* Lighter teas, enjoyed without milk. Use 1 teaspoon of leaves
9. Optimum brewing time for tea leaves is 3 to 5 minutes – Less does not extract the full flavour, more and it can become bitter.
10. Stop what you’re doing, pour and enjoy!