The Saatchi & Saatchi Guide To Mobile Marketing By Tom Eslinger is worth it’s weight in gold. It’s actual weight in gold, because it is basically free marketing advice from Saatchi & Saatchi. Mobile is the way forward: 50 per cent of all unique e-mail opens now occur on mobile devices, one half of all local searches are done on mobile devices and mobile commerce accounted for an estimated 15 per cent of total e-commerce sales in 2013. It is fair to say that if you are not utilising the mobile version of your site you are missing out, losing visitors and sales.
This book is useful and practical. It is not text-heavy and full of jargon, it is easy to read and navigate. Above all, this book leaves you educated instead of adrift. The mobile market is no longer a strange place, this book demystifies everything and leaves you with the knowledge to make the most out of your business. Essential reading.
Mobile phones and tablets aren’t like computers or TV or any other media channel or hardware technology that came before them. They’re personal—your mobile device is yours alone, the place where you go from work to play to socializing with the swipe of a finger. They’re portable—your mobile device goes wherever you go, and can connect you to almost anything, anywhere. Put together, these features come together to make mobile powerful—the most potent communication and marketing channel available to marketers today. How do you get onto your audience’s mobile, deeply engage them and have the privilege of staying there? Mobile Magic, by mobile marketing expert and Saatchi & Saatchi’s Worldwide Director of Digital & Social Tom Eslinger, takes you from the practical points of development and through to production, content strategy, content management and how to market your digital and social campaigns. You’ll learn how to understand your audience and how to maintain your mobile initiatives. This book will guide you in executing winning mobile strategies for your business. Written especially with marketers new to mobile in mind, Mobile Magic is your key to the wide world of apps, mobile websites, integrated campaigns, social media and cross-platform thinking and strategies that every marketer needs to know.
Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design is available here.
