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Most common reason new mums choose not to breastfeed their baby

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According to a survey of almost 3,500 new mums, polled by leading UK pregnancy resource Emma’s Diary a resounding 94% chose to breastfeed their baby with 72% saying they did this to reduce their baby’s chances of contracting an infection or disease, a further 22% of mums breastfeed to bond emotionally with their baby.

The survey also revealed that the most common reason mums chose not to breastfeed was due to difficulty with ‘latching on’ or the positioning of baby, other common reasons included feelings of discomfort or soreness.

Professional midwife Hannah Harvey told Emma’s Diary: “Despite being an entirely natural process, breastfeeding doesn’t come easy to everyone. While many women take to it without difficulty, for some it can take longer to establish.  Breastfeeding can be the most wonderful and natural experience for you and your baby but what’s often needed is a little patience and practice. The most common reason for sore nipples while breastfeeding is incorrect positioning and means that your baby isn’t latched on properly and is sucking the nipple rather than the surrounding areola.”

“Soreness can also occur for a number of other reasons too, such as if your baby is taken off the breast without the suction being broken first, wearing soggy breast pads, using too much soap which can dry the skin and developing a sensitivity to certain creams or sprays. To avoid soreness, you need to first make sure your baby is attached to your breast correctly, explained Harvey.”

Top tips for avoiding soreness:

  • Keep nipples dry and expose them to the air as much as possible
  • Avoid using soap or other perfumed products on the nipples
  • Regularly change breast pads so they are fresh and dry
  • Wear a cotton bra to let the air circulate
  • Rub a couple of drops of your own milk into your nipple and areola after a feed

Once mastered, the majority of women will find breastfeeding the simplest and most satisfying way to feed their baby.  Emma’s Diary supports the Department of Health and UNICEF UK Baby Friendly Initiative (BFI) which recommends exclusive breastfeeding until a baby is six months old.

Faye Mingo, Marketing Director at Emma’s Diary explained: “There are numerous benefits to be had from breastfeeding not just for baby but for mum too, so we believe that getting the right advice from the outset will help to make the journey much smoother. Collaborating with medical bodies and practicing midwives means we can provide up to date, accurate information to support mums every step of the way.”

Did you know?

  • Breastfeeding burns at least 500 calories a day, so it can also support women getting back into shape post labour.
  • Breastfeeding for at least six months significantly reduces the risk of pre-menopausal breast cancer and can also protect you from osteoporosis, ovarian cancer and type 2 diabetes. You can read more here: http://www.emmasdiary.co.uk/baby/breastfeeding/benefits-of-breastfeeding

Top tips for ensuring your baby is ‘latching on’ correctly:

·       To get started, hold your baby close to you with her chest against your chest, her nose opposite the nipple (so that she can reach the breast easily) and her head, shoulders and body in a straight horizontal line.

·       Your baby needs to take a good mouthful of breast tissue – both the nipple and the surrounding dark area called the areola. With her head tilted back, bring her chin and bottom lip to the breast (rather than move your breast towards your baby) and get her to brush your nipple with her lips, which stimulates her to open her mouth wide.

·       Once her mouth is open really wide, bring her to the breast quickly. Aim her bottom lip below the base of your nipple. Her chin should be touching your breast and her nose should be free so that she can breathe easily. Your baby is properly latched on when her mouth is wide open and she has a big mouthful of breast.

·      She should settle into a feeding rhythm quite quickly, starting with short sucks then taking longer, deeper sucks with pauses and you will notice her jaw moving as she feeds.

Getting your baby properly ‘latched on’ and into the right position will help to make breastfeeding comfortable and feeding efficient.  Midwife, Hannah Harvey explores six of the most popular breastfeeding positions for mums to try:

Cradle – a classic breastfeeding position where baby nestles in your arms with its head resting on your forearm and its tummy facing towards. This position is popular with older babies who have more control over their head movement.

Cross Cradle – great for newborns who are learning to latch on correctly as it allows greater control. Baby’s body is placed across the front of your body, one of your arms runs along the length of the baby’s back and the other supports the neck and head. Breastfeeding pillows can also provide extra support.

Side Lying– very useful if you are recovering from a C-section or want a comfortable position for night feeds. This is great for relaxed feeding and bonding. Lay down on your bed with your arm tucked behind your head for comfort and support, latch your baby onto the breast closest to the bed and line up their tummy with yours.

Rugby Hold  – a favourite position of many new mums (also known as the under-arm or clutch position) it’s useful for smaller and premature babies and helpful after a C-section. Women with larger breasts or twins, may also find this position works well for them. Baby lies in a hold underneath your arm facing you, using pillows to support, your baby’s feet point in the direction of the sofa or chair you are sitting on.

Back Lying– also known as ‘laid back’ breastfeeding as it is a very comfortable and natural experience.  Baby lays tummy to mummy in a feeding-ready position. Lay back with a cushion to support your back, place baby onto your chest. This is a great position for early days and useful if you’ve had a C-section.

Twist Front Cross– (sometimes called double cross cradle) this is a good position for tandem feeding twins. Each baby is placed in the opposite direction to the other with their heads resting on the left and right crooks of your arms.

For more details, visit Emma’s to watch breastfeeding positions via this helpful video: http://www.emmasdiary.co.uk/baby/breastfeeding/how-to-breastfeed

 

How To Make Your Blog Posts Go Viral Part Two

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blogIn the first post on how to make your blog, and your blog posts, go viral we covered content, social media sharing, titles, tags and keywords. Next up we have more advice for helping your hard work pay off.

Post at The Right Time

Doing a post on Christmas Day probably won’t get a lot of hits. Posting on a Friday evening is not ideal either. Have a think when people will be more likely to be online. You can research when people are on Twitter and Facebook. Use your Google analytics to find out when the ideal time is to reach your readers.

Share your post in your Newsletter

A newsletter is a brilliant way of making sure your great posts get another chance. Even your most loyal readers may miss a post or two. Build up the people on your newsletter list by doing competitions and having one of the entry requirements signing up to your newsletter.

Press Release

Writing a press release, and distributing it to the media, is a great way to get traffic and build on your reputation. The way to do this is to have an angle and then write about 500 words on that, along with a good pictures and then sending it out to the media. Channel Mum do this well by doing surveys and then releasing the results to the media, along with a statement. A lot of companies and publications do this. You could also write about a relevant subject, or have a personal story. It is all about the angle. Start building a media list. You can do this by signing up for Gorkana’s Consumer Alert or the Diary Directory. You can also find out who the editor of each publication is by looking on Twitter, the actual publication or websites. Getting a copy of the Writers and Artists Yearbook is also a good idea. It will be full of contacts.

Create Evergreen Content

One of the best ways to turn your blog into a success is to write evergreen posts. What is an evergreen post? It is a post that keeps getting hits. Even years later. These kind of posts tend to be informative or educational. Frost has a number of posts that are still getting hits up to seven years later. Imagine if you wrote an article and it still got thousands of hits years later. That is a great source of traffic and the only effort you had to put in was writing the initial post. Win win.

Get creative with Design

Creating pictures and graphics to go with your post is a great way to market them and improve engagement. Graphically engaging people can be done in many ways.  You will get more pins on Pinterest and more clicks on other social media too. Frost writer Jane Cable uses Canva to great effect. Canva is a free design tool which is easy to use. You can also create banner ads, headers, marketing material, ebooks and documents with it. Other design tools to use include Piktochart, Venngage, Infogr.am and Visual.ly

Optimise Your Images

Optimising your images is one of the easiest ways to get more traffic and also one of the most effective. Give your images a title using relevant keywords before you upload them, then add in a few more for good measure. Fill out the Title and Alt Text. This will optimise your images and you will get a lot of traffic through sources like Google Images.

Write Long Form Content 

Apparently long form content gets more shares than short form content according to Blog.visme.co in their article 10 Ways to make your content go viral. BuzzSumo did a study in which they found out that posts between 3,000 to 10,000 words were shared the most, while posts that were 1,000 words or less were shared the least. I am quite surprised at this but it is worth thinking about. It is a good idea to make most of your posts over 500 words.

 

I will be telling you all you need to know about blogging in a series of articles. You can also check out my book, The Ultimate Guide To Becoming a Successful Blogger which is available in ebook and print. 

 

The Ultimate Guide To Clearing Your Clutter

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Last year I became quite obsessed with decluttering. In fact, thanks to Marie Kondo I think we all did. I have never liked being surrounded by a lot of stuff. I have always hated clutter. Which is why I am feeling rather proud. My husband and I have got rid of thousands of things. There are still a few things earmarked to go, but we are the closest to minimalism we have ever been. The flat looks fundamentally tidy even though we have a toddler. Things are also much easier to find and we have even made some money selling things. Here is my quick, but comprehensive, guide to decluttering. It will change your life, trust me.

You need to put things into different bags,boxes or piles. The options are: Recycle, Sell, Keep, Mend, Give to Charity.

 

You don’t have to do it all at once so don’t get overwhelmed. You can do a room at a time, or even just a drawer of cupboard. Slow and steady is just as good as one full-on day.

My biggest tip is to keep a charity bag somewhere you can easily access. Put things in there you want to get rid of, and then when it is full you can take it to the charity shop. 

You can make decluttering fun by doing it while you watch your favourite TV show or listen to music. You can even get all of the family involved. Getting rid of old stuff always feels great.

Declutter for 5-10 minutes everyday. It all adds up.

Put the handle on the hanger in your wardrobe in one direction, if you wear the item, turn the handle around. Wait a certain amount of time, say, six months, then throw out everything you have not worn.

 

You can give away unwanted stuff while doing good for the environment via Freecycle.org

 

Get rid of all your old phones. Just remember to delete your personal information and remove the SIM card. There are plenty of good websites and companion websites which will give you the best price. I use https://www.mazumamobile.com/sell-my-mobile. Just make sure you check out their reputation on trustpilot.com

You can also sell old ink cartridges. The amount you can earn is so low that I would give them to chairty instead. Cash for Cartridges pay for old ink cartridges but you have to set up an account, the withdrawal limit is £25, and their prices are so low it would take an age to get there. http://www.cashforcartridges.co.uk/ink-cartridge-recycling-prices

Personally I think it is better to donate them to the British Heart Foundation. You can download their free post label here. https://www.therecyclingfactory.com/bhf/. Other charities that take old printer cartridges include the British Institute for Brain Injured Children, RNLI, Barnados, Sense, and the World Cancer Research Fund.

I have sold all of my old gadgets. After removing my personal data of course. I used eBay.co.uk as I found they had the best prices. There are other places of course. cashinyourgadgets.co.uk, musicmagpie.com and even Apple itself will buy your old technology. It is best to remove your old hard drive before selling your old computers. Note that Apple will give you a gift card in return. They also recycle things for free that they do not buy, including PCs.

Amazon.co.uk marketplace allows you to sell books, DVDs and some other stuff. They do take a huge fee however, a massive 17.25% commission. The good news is that it is free to list. They also give you a postage credit which does not always cover the cost of posting the book, then take it away in fees.

You can also sell by Car Booting. Car boot sales are not the best place to get the top price. I have never done it personally but there will be plenty in your area. Just do a search. They tend to charge a fee to pitch up your car and sell. I would mark your prices up a bit as people like to haggle.

Other good places to sell your stuff.

 

Facebook groups

There is even a sell option on Facebook. You can also join groups and sell your stuff on the group.

The best way I have found of getting rid of stuff is to give it to charity. You do good and give back to the community while clearing out your home. Win win.

You can donate pretty much everything. For instance, the RSPB, DHIVERSE and the World Owl Trust will take old stamps. Your old glasses and sunglasses can go to charity shops. Branches of Boots Opticians and  Dolland and Aitchinson usually have recycling bins for old glasses. You can donate your foreign currency. RNIB will take it. Help the Aged, Marie Curie and Age UK will even take old currency that can no longer be changed. Many charities will also take your old phones.

Take your old clothes to a charity shop or a local clothes bank. H&M, Uniqlo and Marks & Spencer’s all take old items of clothing.

It is best to sell furniture on Gumtree.com, Facebook groups or other local resources. Furniture and homeware does not hold its value well. If you do want to get rid of your furniture and don’t want to sell it do not spend hundreds getting someone to take it away for you. We were quoted over £400 for someone to come and take our furniture away. I donated it to the British Heart Foundation instead and they came and took it away for free.

When it comes to donating furniture the Furniture Reuse Network will take your goods and then distribute them to a charity organisation in your area.  Oxfam and the British Heart Foundation also take furniture. You can also try Freecycle and Freegle where you offer your good for free to anyone who can collect them.

Gone For Good is a great social enterprise that puts people in touch with charities that will come and take away their furniture or anything else they want to donate. You use the Gone For Good app by taking a photo of your unwanted stuff on our phone and then one of the charities will come and take the goods away based on your postcode. The app is free to use and the charity will pick up your goods for free too. Great for people who don’t have a car.

When you give stuff to charity make sure you sign up for Gift Aid. This allows the charity to claim an extra 25p for every £1 you give and also lets you get some money off your tax bill. Don’t do it unless you pay tax though, you will have to pay the extra gift aid. To learn more about tax relief and gift aid go here.

My last tips are to get rid of old change via self services machines. No, the staff from the supermarket don’t like it but as long as you don’t overdo it I am sure it will be fine. I also find eBay.co.uk the best place for selling stuff. Even if there are some people on there that just want to steal your stuff. I send valuable things signed for. My other, and biggest, tip for decluttering is also the one that is best for the environment: stop buying so much crap. Seriously. I rarely buy anything these days other than food and it has changed my life. My sure everything has a place and goes back into that place. Everything else can be sold or given to charity.
Thank you for reading. Please add your own tips below.

Great decluttering books:

The Life-Changing Magic of Tidying: A simple, effective way to banish clutter forever

Stuffocation: Living More with Less

Essentialism: The Disciplined Pursuit of Less

MumsThread On Parents Taking It Easy On Themselves

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baby, shared parental leave, feminism, equality, childcare, leave, maternal, work, working mothers, lean inThis column is late. It’s late because my son was ill. But mostly, it is late because I decided to take it easy on myself. We are doing our Christmas gift lists at the moment and they are a huge amount of work. That on top of all of my other jobs and activities, along with caring for an ill child, meant I was working hard and working a lot. So I decided to be easier on myself. Not killing myself by overworking, getting a takeaway so we didn’t have to cook, or going into the playpen with the toddler so you don’t have to chase him around the home. Unless you are a surgeon, or you work in a war zone, parenting is the hardest job in the world. It is 24/7 with no sick days. But you already know that. What you might not be doing is taking it easy on yourself. So I am going to tell you of because self care is important. Be kind to yourself. That is the only way you can be the best parent to your child. Here are some tips for you to help you take it easier on yourself.

 

Prioritise.

Some things are important, and those should always be done. Others can wait. Sure the oven needs cleaned but you have been on your feet all day and it can wait a few days. Every day do what really needs done, anything else can wait.  As for cleaning, make your home as clean and tidy as you are comfortable with. Unless you really want to, don’t waste your time making your home look like a show home. Your time is limited, don’t waste it cleaning.

 

Life Hacks.

There is usually an easier way to do something. A quicker way to cook, an easier way to clean, a better way to do your work quicker. Efficiency is important when you have a child. Cook one pot meals, it cuts down on cleaning afterwards and is quicker. Always cook too much so the extra can be used for lunch or supper the next day. Do your emails on the go, or when you are out and the baby is napping in the pram. Make sure you get the other half to pull their weight. That always makes a difference.

 

Don’t care what other people think. Know that compromise is fine. 

So what if your child is not wearing matching socks, If sometimes you feed him food from a jar or that you sometimes need to put a cartoon on? The most infuriating thing when you have a child is that everyone has an opinion on how you should raise them. That’s fine. Every one is allowed an opinion, but they should have the grace to keep it to themselves. It is your child, not theirs. Good for her, not for you. People will be rude and sometimes bitch. Ignore them. They clearly don’t care about your feelings, so don’t care about theirs. I have no childcare. I work and take care of my son. I do it well and I do it efficiently. My son rarely watches cartoons during the day, it doesn’t stop people bitching the times that he does. And on the subject of cartoons: I don’t get the snobby attitude towards TV. I know for a fact that some cartoons have helped my son progress. Say this aloud: screw them and screw their opinion. For extra help read the The Life-Changing Magic of Not Giving a F**k: How to stop spending time you don’t have doing things you don’t want to do with people you don’t like it is a great book for clearing your mental clutter.

 

Clear the physical clutter.

 

The thing that has made the most difference to my life is clearing out clutter. The less stuff you have, the less stuff you have to worry about. The less things to clean and the easier the surface area is to clean. It just makes sense that the less stuff you have, the less stuff you have to worry about. Personally, it has made such a difference to my stress levels and our home is looking much better.

 

Do you have any tips? Share them below.

 

 

This article was originally published in December 2016. We republished it because it was popular.

Being a Writer: Advice, Musings, Essays and Experiences From the World’s Greatest Authors

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Being a Writer: Advice, Musings, Essays and Experiences From the World's Greatest Authors

‘From a very early age…I knew that when I grew up I should be a writer….Between the ages of about 17 and 24 I tried to abandon this idea, but I did so with the consciousness that I was outraging my true nature and that sooner or later I should have to settle down and write books.’ George Orwell.
The above is a quote from this brilliant book. As a writer I could not put it down. I loved it. It is full of inspiration to keep you going when things are rough, and also when you are procrastinating. Divided into sections of introduction, becoming a writer, methods and means, failing, the art of writing, and a sense of an ending. This book can get you out of a jam and has great advice. It now has pride of place on my bookshelf and I will be dipping in whenever I need a dose of inspiration. An essential book for writers.

The joys and challenges of being a writer are explored in this inspiring assemblage of wit, wisdom and hard-won practical advice from some of the world’s greatest authors musing on the art of writing and how they came to define themselves as writers. From Samuel Johnson in eighteenth-century London to Lorrie Moore in twenty-first-century Wisconsin, the contributors range from the canon to contemporary, covering more than 250 years, and come from all over the world. Beautifully illustrated throughout, this stunning anthology explores and illuminates the pleasures and pitfalls of the compulsion to write, with advice about the whole messy business of writing literature and what it takes to be a writer. The perfect gift for aspiring writers, curious readers, and anyone interested in what the world’s greatest authors have to say about the art of writing.

 

by Travis Elborough (Author), Helen Gordon (Author), Joey Guidone (Illustrator)

Being a Writer: Advice, Musings, Essays and Experiences From the World’s Greatest Authors is available here. 

 

Business Of Books: Jane Cable talks to publishing polymath, Liz Barnsley

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BUSINESS OF BOOKS: LOVING BOOKS, LIVING BOOKS

Jane Cable talks to publishing polymath, Liz Barnsley

What is your book related job or business?

First of all I’m a reader and reviewer with my own website, Liz Loves Books  – all done for the love of it. On the professional side I work freelance as a submission reader for Orenda books and now as an Editor and Publicity Manager for Lisa Hall at Manatee, our new digital publishing venture. I also take on individual editing, first draft critique and proof reading amongst other things. I also have a “day job” which I’m loathe to give up as I love that too – so all in all it is a busy bookish life and a busy life life! Going into this venture with Lisa was a no brainer for me however – she is an incredible writer and a voracious reader and she knows what a good book looks like and how to get it out there. Who wouldn’t want to be part of that?

 

What is the most rewarding part of it?

Definitely the most rewarding part is seeing the book complete and published and finding a readership – every little that I do to help that happen gives me a huge buzz. I also like the collaborative side of editing when I’m excited about a story and the author is excited about their story – it is all hugely satisfying seeing that spark of an idea become a brilliant novel. I have to say I love reading the raw material before it goes through all the stages, seeing the talent and story emerge from underneath that first sprawl of creativity. I never tire of reading the same narrative during the tweaks because you get a whole different sense of it every time. Ultimately (hopefully!) the white noise disappears and you are left with a beautiful, readable, emotionally resonant or edge of the seat story that you can send out into the world.

 

What do you consider to be your major successes?

Manatee is in the very early stages at the moment so I don’t think we can claim any major successes just yet – although I’m very excited by the authors we have signed so far, all of whom are bringing something different to the table and are putting their trust in us. We focus on crime and women’s fiction – I look after the crime and Lisa looks after the women’s fiction and all our authors so far have written, in my opinion, absolutely excellent, engaging and addictive stories. Also it was somewhat of a confidence boost that bestselling crime writer Neil White had enough faith in Manatee to entrust to us his non crime novel Lost In Nashville. We have persuaded him he might want to write some more fiction for us – he is an incredible writer both within the crime genre and out of it. Watch this space. He will probably tell me off now as he’s busy with his next amazing crime novel for Bonnier Zaffre – but it had to be said that he is certainly not a one trick pony. Now he’ll tell me off some more…

 

Have you always loved books and what are you reading at the moment?

I have ALWAYS loved books. I’ve read many books a week every week since I was very young and I can’t see that stopping anytime soon even though I’m now rather older. Right now I’m reading a brilliant and highly atmospheric novel called “The Monsters Daughter” by Michelle Pretorius – look out for that one – but also several others as I multi read, they include The Innocent Wife by Amy Lloyd, Need to Know by Karen Cleveland, The Fate of the Tearling by Erica Johansen and Strange Practice by Vivian Shaw. Great books all.

 

Manatee Books focuses on quality, ethical, author focused digital publishing. Their aim is to bring a wide range of exemplary fiction to a broad readership, time and time again.

Find out more at www.manateebooks.co.uk.

 

The Business of Books: Fresh Endeavours

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The Business of Books: Fresh Endeavours 

Jane Cable talks to former publishing director of Endeavour Press, Amy Durant, at the start of her freelance career

1) What is your book related job or business?

Until earlier this month I was Publishing Director of Endeavour Press, but I have just left to move into freelance work, specifically in editorial and consultancy. I have worked in digital publishing for four years, and manage everything from commissioning new titles to overseeing marketing campaigns.
2) What is the most rewarding part of it?

The most rewarding part of my job is finding and falling in love with a book, and then getting to meet the author and sharing my enthusiasm. Seeing a book grow from a submission to a published book; and working with the author on everything from edits to cover ideas to a new title is so much fun! We also worked with a lot of estates at Endeavour Press, and it was great
when you get in contact with the family of an author whose books have gone out of print, and you get them selling again – it is really rewarding to keep an author’s legacy going strong.
3) What do you consider to be your major successes?

I recently got shortlisted for the Kim Scott Walwyn Award for exceptional women in publishing, which was a great honour and personal success, and I feel privileged to have been on the same shortlist as so many inspirational women (including the wonderful publisher and editor Alice Curry of Lantana who won!). My major successes at work have been mainly around tracking down obscure literary estates (I have spent many an afternoon stalking unsuspecting relatives of authors on the internet!); signing them up; and injecting new life into the books – transforming them from hard-to-find second-hand copies, to shiny new ebooks, which are reaching a whole new generation of readers.


4) Have you always loved books and what are you reading at the moment?

My father is a writer and he worked in children’s publishing when I was growing up, so I was lucky enough to always have a house full of books! I have a few books on the go at the moment: I have just finished working my way through nearly 100 submissions for the HWA Endeavour Ink Best Historical Novel Award, and at the moment I am reading (and thoroughly enjoying!) The Girl in the Glass Tower by Elizabeth Fremantle; I am also reading The Queen’s Mary by Sarah Gristwood, which will be published as an Endeavour Ink book this summer; and The Power by Naomi Alderman, of which I have heard great things!

BIO
Amy Durant is a freelance editor and digital publishing consultant. She is also working part-time on a PhD on the works of Aphra Behn.

Contact Amy on Twitter @SavingBooks

 

 

The Business of Books: A Taste for Romance | Jane Cable visits a Choc Lit roadshow

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Jane Cable visits a Choc Lit roadshow

As regular readers of this column will know, I’ve been keeping my eye on Choc Lit for a while. As a writer of romance, you simply can’t ignore them; they’re up there, they’re out there – and they have a definite brand.

It’s this clear branding which draws me to them as a publisher. They have prettily and cleverly set out their stall as purveyors of delicious (in their words) women’s fiction from historical romance through to contemporary romantic thrillers. The books they publish are accessible and good quality; their readers know exactly what they are going to get.

When I saw that one of Choc Lit’s roadshows was coming to Southampton I knew I had to sign up. I was fascinated to see how they balanced an event aimed at readers and writers – not always the easiest of tasks. And the promise of chocolate was pretty enticing too.

Initially I hadn’t intended to pitch to one of their editors but when the email came through confirming my place I wondered if I should. Careful of their brand, Choc Lit have very precise submission criteria and I wasn’t sure I had a manuscript which would meet them. Or to be honest, one of them in particular: the requirement (for all but their Choc Lit Lite imprint) to show the hero’s point of view.

The book I am just starting could certainly be written that way, but Choc Lit only want completed – and professionally assessed – manuscripts. This is a really sensible move as it must make their slush pile less, well, slushy as a certain level of quality is assured. But reading their requirements again it became clear that self-published novels are acceptable and one of mine, The Faerie Tree, fits the bill.

The basic premise of The Faerie Tree is that when a couple meet again twenty years after their brief affair they discover that their memories of it are completely different, and this meant that the best way to tell the story was to alternate the hero’s and heroine’s points of view. It is the right length and certainly has romance at its heart, so I decided to give it a go.

If nothing else, it could be a foot in the door. Choc Lit are looking for authors with whom they can build a long term relationship, and as a writer, that’s what I am looking for too. I would love to be able to work with an editor to plan books ahead, knowing that they had a home when the writing was done. I would love a publisher where I could build my author brand alongside their own.

After listening to the Choc Lit authors’ stories (one of them, Laura E James, will feature in Business of Books later this summer) I was even more excited about setting out my stall to editor Lusana Taylor. In the main she was interested in my social media profile and how I marketed myself as a writer. I wanted to know about the importance of the hero’s point of view and what they looked for in an author. When we finally got around to talking about The Faerie Tree, she delighted me by asking to see the full manuscript.

Except it isn’t Lusana who will be assessing it. Choc Lit have a unique and rather wonderful way of choosing manuscripts for publication – their Tasting Panel of real readers. How refreshing is that? Once Choc Lit consider an author has potential it is up to this panel to decide whether the actual book is good enough. It seems a fairer process and a recipe for commercial success. I’m just hoping that The Faerie Tree delivers on flavour.

The final Choc Lit roadshow of the summer is at Stockton on Tees on 17th June. Find more details here: http://www.choc-lit.com/choc-lit-on-tour/