Jimmy Choo’s Tamara Mellon thinks “keeping innovation and energy flowing” have made the brand successful.

The Chief Creative Officer of the iconic shoe and accessory brand said even though the company has grown to become an incredible worldwide success, she is always looking at ways to improve.

She told vogue.co.uk: “Keeping innovation and energy flowing it key. I dreamed of creating the perfect luxury accessory house, one that captures the hearts of women around the world.

“Even now with everything that we have accomplished we are far from resting on our laurels, what excites me most is the thrill of the next project, the next idea.

“While I am enormously proud of our brand’s heritage, I know the best is yet to come.”

Tamara, 44, also looks back to the origins of the brand – which now has over 130 outlets worldwide – in order to make sure it retains the spirit with which it started when she co-founded in 1996 in London.

She added: “We call it The Spirit of Mocomb Street, which is where the very first Jimmy Choo store was, and the company ethos has remained unchanged since the very beginning.”

Tamara was also appointed a UK business ambassador in January by the country’s Prime Minister David Cameron.

She added: “I was so honoured to be appointed by David Cameron, to focus on growing the economy by increasing overseas trade and I will do everything I can to promote British business abroad.”