Unknown pleasures

Unknown Festival site

Croatia didn’t have the best of it in the 20th century. Occupied by pretty much everyone with a standing army and a superiority complex (Austro-Hungary, then Germany and Italy, a bit more by Hungary and finally by Yugoslav communists) its post-communism civil war only ended in 1995. Since then it’s managed rather better, becoming the world’s 18th most popular tourist destination, the 28th member of the European union, and (if my acquaintance is anything to go by), the number one destination for unstoppable lads looking to get tanked up and forget they work in finance.

But more important than all that: it is now the country the brains behind Field Day and Hideout have chosen to bless with the inaugural extravaganza of sun, sea and pumping dance music that will be new festival Unknown.

The biggest luminaries of the genre will be there, from disclosure, to Julio Bashmore, to SBTRKT, to the horrors, to my own personal favourites Clean Bandit.

The picturesque town of Rovinj, an unsuspecting coastal jewel of less than 15,000 people is set to be overrun by European party types from the 10th to the 14th of September.

Now, festival previews invariably tend to refer to those pitching up as “revellers”, something which I for some reason find rather irritating. So… attendees will have the choice of either camping out under the stars, in what is expected to be 25 degree weather or they may, like me, stay in an air conditioned apartment complete with bathroom, kitchen, terrace and beautiful people.

The music will be split across 4 stages: the main; the pool; the forest; and mad ferret’s mirror world (think lasers, vortexes and illuminated trees). Given the line-up these should all be pretty spectacular, but what I’m really looking forward to are the 18 or so boat parties. these will feature some of the world’s biggest djs playing intimate sets to 200 lucky… people present in blazing sunshine on the Adriatic Sea. Gonna be a shit time. Most of these are sold out now, but if you’re willing to try your luck there are usually a few struggling souls (for whom the idea of 3 hours on water has become about as appealing as a gooseberry and acid smoothie) who are looking to sell their tickets.

If all the sea, sun and sand gets a bit much, the forest stage, open from 4pm till 6am, promises an ethereal, sun-filtering backdrop to some delightfully deep house. Think Cyril Hahn, Jamie xx and Henrik Schwarz.

Incidentally, if you fancy getting a bit closer to nature (that is, stripping to your wristwatch and going for a hazardous walk in the woods) then you might be interested to know that there’s nowhere better than Croatia – it is world famous for its naturist resorts and about apparently about 15% of the country’s 10 million visitors pack little more than sun cream and a suspicious looking raincoat (n.b. unknown is not a naturist festival).

Otherwise, we recommend short shorts, blinding neon vests and patent leather jazz shoes. Or flip flops.

We hope to see you there. If you see someone wearing patent leather jazz shoes it will probably be me. Come say hi.

You can buy tickets for unknown at http://www.unknowncroatia.com/#tickets17

Cowboys & Aliens Fails to Shoot Straight on Smoking

Cowboys & Aliens Fails to Shoot Straight on Smoking with Its Youngest Movie Goers

Universal Takes One Step Forward, Two Steps Back with Major Smoking Scenes in Youth-Rated Blockbuster, Opening Today

Cowboys & Aliens, released today, will be reaching young theater audiences around the country with images of smoking that could motivate many of them to light up for the first time. Previous research has already confirmed a link between smoking images in movies and youth smoking initiation.

Universal Studios, spotlighted just two weeks ago in a U.S. Centers for Disease Control and Prevention (CDC) report as one of three movie companies that pared smoking in movies rated for youth by 96 percent, released the PG-13 blockbuster today, which features a cowboy hero, portrayed by Daniel Craig, who is seen smoking in key scenes.

“Just weeks ago, we applauded Universal for responding to this problem so responsibly by nearly eliminating tobacco from their G, PG and PG-13 movies,” said David Dobbins, Chief Operating Officer of Legacy®, the national public health foundation devoted to youth smoking prevention and adult smoking cessation. “This reversal confirms that without a uniform policy, young people will continue to see images of smoking that can inevitably cause them to smoke. It underscores how critical it is for the Motion Picture Association of America (MPAA) to take a much-needed leadership role and adopt a comprehensive policy on smoking by which all studios must abide.”

In a July 15, 2011 CDC report,[1] findings revealed that Universal, Disney and Warner Bros., had reduced tobacco incidents per youth-rated movie by 96 percent on average between 2005 and 2010. The data found that three other major studios — Fox, Sony and Paramount — had performed remarkably less well (42%).

In order to reduce youth exposure to tobacco imagery and level the playing field for all movie companies, public health groups like Legacy recommended that future movies with smoking be R-rated. The CDC’s report earlier this month underscored that point, saying, “Consistent with the effects of anti-tobacco use policies adopted by the three motion picture companies, expanding the R-rating to include movies with smoking could further reduce exposures of young persons to onscreen tobacco incidents, making smoking initiation less likely.”

So far in 2011, major Hollywood studios have released at least 15 youth-rated movies with tobacco imagery, all but two with PG-13 ratings: Fox: Monte Carlo , Water for Elephants; Sony: Country Strong, The Green Hornet, Jumping the Broom, Priest, Midnight in Paris; Paramount: Rango (PG); Justin Bieber (G); Universal: Cowboys & Aliens, Hanna, Larry Crowne ; Warner Bros.: Sucker Punch, Unknown, The Rite.[2]

Cowboys & Aliens, distributed by Universal (Comcast), was produced by DreamWorks with Reliance (India), Relativity and Imagine Entertainment.[3] It was shot in New Mexico on a reported $100 million budget,[4] with public subsidies.[5]

[1] Glantz S, Mitchell S, Titus K, Polansky JR, Kaufmann R, Bauer U (2011) Smoking in top-grossing movies – United States, 2010. MMWR 60(27);909-913

[2] UCSF CTCRE preliminary analysis of Thumbs Up! Thumbs Down! Data (Breathe California of Sacramento-Emigrant Trails.

[3] IMDbPro.com

[4] http://www.movieinsider.com/m4251/3/cowboys-and-aliens/

[5] http://www.nmfilm.com/filming/downloads/filmographyFiscalYear.pdf