The New Engagement Etiquette in the Age of Equality

TV diamond expert, Vashi Dominguez, Founder and CEO of Vashi.com reports that in a recent survey, over 50 percent of women admit they would make a contribution to their engagement ring to ensure they got the ring of their dreams. 52 percent of women answered that ‘yes, I would probably consider [contributing to my engagement ring]’ or ‘yes, I would definitely consider it as it would mean I could have the style and size I want.’ A further 7 percent of women surveyed had already contributed to their engagement ring. The statistics also reveal that a quarter of women surveyed would partake in subtle hinting, such as comments to their partner when walking past jewellery stores, to ensure they received the engagement ring they wanted.

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The financial crisis of the late 2000s caused employment rates for men aged 25-44 in the UK to decrease by 3.2 percent. The employment rate of women in the same age range dropped by a lesser 0.7 percent. Consequentially, more couples now share the cost of living; large expense items such as a new car, holidays or an engagement ring are now more likely to be a shared expense. Couples’ finances in general are now so interlinked prior to engagement that an even higher percentage of women could be contributing to their ring subtlety through linked finances.

The survey results also strongly suggest that engagements in the UK are planned (more frequently than being spontaneous) due to men’s financial circumstances and budget constraints. However, a relatively large proportion of men did not plan romance around the planned engagement – this is according to 24 percent of women who revealed their partner did not plan anything specific for their engagement, with another 13 percent of women stating that their partner did not get down on one knee.

In light of the survey results, Vashi.com anticipates a growing number of sales will be a result of joint decisions made by a couple. Post-survey, Dominguez stated: “These results represent a welcome shift in the way couples approach engagement now. The team and I notice more women being involved in the process compared to previous generations. Traditionally, men were the breadwinners and often as a result, the decision makers. However, we’re beginning to experience a new engagement etiquette. Our male customers are relying on their partner’s input too, whether it be financially or at least from an aesthetic point of view. Not only this, now vashi.com is receiving an increasing proportion of business from female customers.”

Vashi Dominguez continued, “women know what they want and our survey shows they’re not afraid to contribute to ensure they get what they want!”

1000 women aged 20-50 were surveyed UK-wide.

Source re survey: Census Wide on behalf of vashi.com

Source re recession: The Labour Force Survey from 2007 Q1 – 2007 Q4