Since the dawn of time, we as a species have used imagery to project thoughts, feelings and emotions. From cave paintings, mosaics, roman statues to the development of photography and cinema in to the modern day, where we have a new obsession for 3D imagery in every form. We crave to be immersed in a whole new world, quite literally, hence the popularity of Pandora in 20th Century Fox’s record breaking Avatar. 3D is considered to be the next key feature that is and will continue to enhance our visual experience.

Ever wondered how a 3D visual is actually created? Well, sites like www.dhub.com can help to give you a breakdown on the process. 3D visualisations are used over a wide variety of can be a life-like or photo-realistic images and animation, it can also be used to explain an idea or concept. 3D visualisations, or other 3D content can even be used along side other mediums to create a collaborative mixed media projects.

Interactive content and applications are invaluable for helping your visualise designs and products, whilst at the same time engaging users. Interactive content can be anything from a simple interface to link images and text together, or as complex as a 3D product configurator, allowing customers to customise products in real-time.

3D virtual visualisation can not only help you and others to visualise your product, but it will also help you to identify design issues, it can be used for your market research minimising your risks and saving you lots of money before you have your physical product in the market.

What a 3D Visual can do for you:

1. It can help not only you, but also your prospective investor or customer to visualise your proposal within its early stages. You will be able to identify and solve design problems.
2. Your designer can explore the design concept with you, by adding or removing features, variations, colours, and textures. Once to generate photo realistic images, you can use these for your market research.
3. 3D visualisation will also allow you to virtually simulate how your product will look on the shelves against competitors.
4. Once you have your feedback and research complete, you should be thinking about a physical prototype and manufacturing. Don’t stop there; you can use your 3D visuals for Marketing and Promotion purposes. Recycle your virtual model again and again, using it to aide printed material in marketing campaigns, as well as using this within fully animated TV adverts, online videos, presentations.

Products and scenes can be easily created and manipulated within the 3D visualisation arena to create true to life images that are more cost effective than producing the real thing.

The possibilities endless and the CGI era has only just begun…