She is not exactly known as a high-fashion icon but it seems that notorious Vogue cover really has given Kim Kardashian some of the credibility she craves, along with some fashion kudos. eBay has seen a mammoth 260%* surge in sales of grey wedding dresses since Kim Kardashian’s recent appearance on the cover of Vogue (with fiancé Kanye West), wearing a similar design.

Despite growing rumblings about ‘Kimye’s’ upcoming ceremony in France, the chosen design for Kim’s wedding dress is still tightly under wraps. But it’s the stunning grey number she wore on the fashion bible’s April cover – with a sweetheart neckline and nipped waist – that British brides-to-be are coveting, proving that this surprising trend is one-to-watch this spring.

Credit: Vogue. (http://www.vogue.com/magazine/article/kim-kardashian-kanye-west-cover/)

Muted grey tones, punchy floral designs, pastel blues and girlish greens were among the big hitters at the London Bridal Show in April, all prompting many women to reconsider the conventional white dress. Sales of these fashionable colours have similarly increased on eBay, with green wedding dresses up by 72%, blue gowns by 95%, and floral prints up by an incredible 107%*.