Tag Archives: what happens when you get a publishing deal

Best Endeavours Book Blogging Best: Jane Cable on what happens once that digital publishing deal is in the bag continues.

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janecablenewbookwriterBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BOOK BLOGGING BEST

It wasn’t how I’d expected to find out that Another You was live on Amazon. It was just a hint, really, in an email from Endeavour. The lovely Dorset author Rosanna Ley had given me a cover quote for the book so I’d passed it on. Only to receive the reply that the Amazon description would be changed but it might take twenty-four hours to update.

I was straight on the internet and searching. Yes – there it was. Pristine, undownloaded, unnoticed. Just how I wanted it to be.

Nevertheless I sprang into action. My Amazon author profile needed updating and the book linked to it. My web designer needed a prod… but only because she’d been moving house and once she realised the urgency she rushed to publish the updates.

I also needed to tell the bloggers signed up for the tour. I’d envisaged tying it in with a January launch but it was becoming clear there was no way I could keep my promotional powder dry for that long. So I consulted and we’ve agreed that it doesn’t matter so very much and we’ll probably go for early February. It’s an enviable line up of premier British book bloggers including Rosie Amber, Liz Loves Books, Linda’s Book Bag, Being Anne and Jaffa Reads Too.

The next question was review copies. With my previous titles I relied heavily on Netgalley – and Netgalley promotions – to reach anyone who may want to review the book. Matador had made them available for four to six weeks but Endeavour’s policy is just seven days – and the clock started ticking on Friday. My next task was to reach every blogger who’d shown an interest in my books in the past; by email, through Twitter – even Goodreads (although Goodreads frown on this sort of behaviour) just to let them know the book was there. Some weren’t interested but overall the response has been really good. And of course I’m tweeting the link to the Netgalley download as often as I dare.

Jane Cable, publishing, writing

Regular readers of Frost will know my connections with Margaret Graham’s charity, Words for the Wounded, and I had always intended to use the book to raise funds and awareness. Not just because I believe in it, but because a major character in Another You is a soldier suffering from the aftereffects of combat. So what I have decided to do is to donate £1 for every review of the book on Amazon in the UK and the US. For more information on the hows and whys, please visit my article on Words for the Wounded’s own blogspot:http://wordsforthewounded.blogspot.co.uk/

In the middle of all this activity, sometime on Sunday evening, the book escaped. It was being downloaded, beginning to achieve an Amazon ranking. So there was no point in keeping quiet about it anymore. Which leaves me with quite a long to do list for this week.

Happy Christmas everyone!

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

BEST ENDEAVOURS BEST IDEAS: Jane Cable on what happens once that digital publishing deal is in the bag

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rembranbrancesundayIsn’t it funny how the most important emails just seem to slide into your inbox at the most inopportune times? Late on Monday afternoon my edit notes and first proof came back from Endeavour – just as I was wolfing down an early supper ready to go to Chindi Authors’ monthly meeting. I scanned the email – heart in mouth – only to find myself reeling from the last sentence.
But I had no time to consider the contents – the Chindi meeting was an important one, mainly devoted to planning the final details of our #LovetoRead fundraising evening for Dyslexia Action on Friday. Raffle prizes to co-ordinate, running order to finalise, budget for canapés to be agreed… All whirling around my head in an unusually disorganized fashion while I tried to digest the email bombshell.
To be honest, now I’m used to the idea, it doesn’t seem so bad. Endeavour want me to change the title of the book, that’s all. And to put things in context, the edit notes extended to only three points, the last one prefaced with the phrase ‘this probably isn’t important’. They’re useful and fair and acting on them will certainly improve the book.

Jane Cable, publishing, writing
The problem with changing the title was that I didn’t have a clue where to begin. You become wedded to the name of your book over the years of development and when agent Felicity loved it too I felt sure I’d be able to keep it. Changing my mindset is something akin to turning an oil tanker but I’m determined to do it and come up with something better.
First some guidance was required from Amy, Endeavour’s publishing director and her answer came back clear and strong: look in the Kindle charts for books of a similar genre – and a tip that short phrases from films or songs often do well. Now my knowledge of films is limited to say the least (having not been to the cinema since the third… or maybe fourth… Harry Potter movie came out) but at least I have a neighbour with a first class degree in the subject so his enormous brain was brought to bear on the challenge.
I quickly realised it’s impossible to instil all the nuances of a book into just a few words and that made me try to set out what it’s really about. It isn’t about seahorses (although they feature fairly strongly) and it isn’t about summer (although the action all takes place between April and August). It’s about being damaged, and healing, and moving on with your life. Or not – as the case may be. It looks back at the past – D-Day specifically – or perhaps the past looks forwards at us. No one title is ever going to cover it all.
So now there is a page in my notebook with an increasing number of titles on it. The most obvious ones have inevitably been taken but I have a few which might just do the trick. And I’m still canvassing opinion, so if you have any bright ideas then please, please let me know.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Jane will be reading from The Faerie Tree at Chindi Author’s #LovetoRead party in Chichester on 18th November. More details here: http://www.chindi-authors.co.uk/news/
The Seahorse Summer (or whatever it ends up being called) tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

BEST ENDEAVOURS: Jane Cable On Her Digital Publishing Deal. Best Laid Plans 2

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whathappenswhenyougetapublishingdealBEST ENDEAVOURS
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
BEST LAID PLANS 2

 

Way back when, about a hundred or so years ago, I used to work in PR. Great fun it was, except when I had to pick up the phone to some unsuspecting journalist (or anyone else, for that matter) so as I struggled up the greasy pole to the dizzy heights of account management, I needed an assistant.

 

Enter Lisa. A former drama student who was frankly wasted as PA to one of my clients. We worked together; lived near each other (defeating the tube strikes by driving from Wimbledon to the South Bank in my beaten up Ford Fiesta); even escaped the evil pitches we worked for together, to end up in an office above a hairdresser in Kensington with a kindly but chaotic boss who spoiled and cherished us. And we’re still friends twenty five years later.

 

It was Lisa who sent me the original tiny silver seahorse featured in the story, wrapped up in tissue inside a birthday card. And even more surprisingly, this year she sent me an improved model on a chain, together with matching earrings. Because she’d seem them and thought of me. They arrived just days before Endeavour made their offer on the book.

 

So who but Lisa would I turn to for the PR expertise to launch The Seahorse Summer? She did a fantastic job for me on The Cheesemaker’s House, and this time it should be just a fraction easier. Why? Because even in these enlightened days there are a great many newspapers and magazines who won’t touch independently publisher authors.
Jane Cable, publishing, writing

 

To be honest we spent most of our meeting at a mutually convenient motorway service station catching up on family news. For a few years in our twenties we lived in each other’s pockets and while distance and circumstances don’t exactly separate you, they do drive a wedge into your understanding of the everyday aspects of each other’s lives. But when you actually meet, it all falls into place again so easily and trust is instantly restored. I drove away thinking there’s a novel in that somewhere.

 

But as usual I digress. This blog is meant to be about planning a PR campaign. The objective is very much to get reviews. It’s hard to think of a big enough hook to make this a news story, so the book is going to have to stand or fall on its own merits. But stand or fall, it needs to stand out from the crowd. And we did come up with a couple of potential ways to achieve this.

 

The next most important thing is targeting the right journalists and this will be Lisa’s next task. It isn’t as easy as it was in the 80s when you could just phone the magazine and ask. There wasn’t such a thing as email and everything had to be sent snail mail. Or in our case, packing Lisa into a taxi filled with goodies and sending her off to spend the day at ICP towers, chatting to writers and distributing her loot. In 2016 she probably wouldn’t even get past security.

 

 

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

Best Endeavours: Jane Cable on her digital publishing deal journey: Sunday Best

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Jane Cable, publishing, writingBEST ENDEAVOURS
Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.
SUNDAY BEST
On Sunday I went to Studland. Not simply because I needed to, but because I wanted to. Walk where my characters walk; see what my characters see; breathe the same air.
The plot of The Seahorse Summer takes place almost exclusively in Studland Bay and the on the beaches and cliffs which surround it. Centered on the village pub (not The Bankes Arms, albeit my fictional Smugglers shares a similar position) the haunting claustrophobia of the bay echoes Marie’s world as she wonders how she will ever escape.
Having spent so long on one side of the bar in The Smugglers it felt slightly odd to sit on the either side of it in The Bankes Arms. As well as the location I’ve borrowed a few other things; the grey stone of the building itself, the basic L-shaped layout; the huge fireplace and the garden overlooking the sea. But the real pub is very much a vibrant business with its own brewery, B&B rooms and armies of staff – the poor old Smugglers could never compete, relying as it does simply on Marie’s marvelous food.

janecable
As a writer you tweak your locations to fit your story, but in the case of Studland the location is changing all by itself. The Seahorse Summer is set just twelve years ago, but all the same coastal erosion has taken its toll. My original position for Marie’s beach hut was at the bottom of a wooden staircase onto the sand not far from Fort Henry. It was there when I first visited in 2009, but not any more. The incredibly wet winter of 2012/13 caused many landslips in the area and the steps were just one of the casualties.
The beach itself is changing too, constantly with every tide. Where there were rocks under Redend Point, now there is sand. One day, the sand will disappear and the rocks will be revealed once again. Up on the cliffs the gorse is almost completely covered with brambles and ferns. The landscape outlives us all, and nature can be a powerful adversary – or ally – as Marie discovers.
The essence of Studland on a sunny Sunday remains. Pleasure boats filling the bay, children playing on the narrow strip of sand as the tide drops, the pub garden filling as lunchtime draws closer. And a writer, wandering slowly through it all, drinking it in, storing it away. Refreshed for the final assault on her editing.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

 

Best Foot Forward: Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues

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Jane Cable, publishing, writing
BEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BEST FOOT FORWARD

Editing involves a great deal of sitting down. Far more than my slightly dodgy back can manage at the moment anyway. So after being glued to my office chair for a few hours I balanced my laptop on a box file on the ironing board and tried that (standing at your desk being all the rage). It helped, but not a great deal as I found it slightly awkward to type.

What does work is going for a walk in the middle of the day and I am hugely blessed to live in a small village tucked under the South Downs so peace and quiet and country air are only ever a few steps outside my front door. And while tramping around the lanes is freeing up my back muscles it does exactly the same for my mind.

Agent Felicity has cleverly crafted my elevator pitch as a writer as “love with a ghostly element in a beautiful setting” and I’ll go with that. Completely. And beautiful settings inevitably require walking.

publishing, what happens when you get a publishing deal

The Seahorse Summer is set in Studland Bay in Dorset and opens on the sixtieth anniversary of a rehearsal for D-Day which went horribly wrong. I visited the village exactly ten years later and on my walk up to the cliffs made special note of the wonderful countryside around me; the daffodils dying back on the banks, slowly being replaced by primroses; the tractor rumbling across the fields; tiny birds swarming the hawthorn hedges; enticing glimpses of the sea below. Minute observation helps me to create a credible world for my characters to inhabit.

Every day, as I walk, I do the same thing. It’s a great discipline for a writer. I always say that to write good dialogue you need to remember you have two ears and one mouth. To write great descriptions you need all five senses.

Yesterday the earliest touches of autumn were making themselves felt. Cow parsley dying back to reveal blackberries – some fruits ripe and squashy between my fingers, others in tight green fists. The tiniest hint of chill on the breeze which carried the pheasants’ calls and the wood smoke from a distant bonfire across the valley. The strict definition of meteorological autumn starting on 1st September becoming a reality before my eyes.

Time is, indeed, marching on. But I have finished the character edits for all but Marie and next I need to review each paragraph, making sure it is essential to the story. The book has changed so much since its first iteration I need to remove the distracting loose ends – and in the process make sure that every scene is adding something for the reader.

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. The Seahorse Summer tells the tale of how two American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.