It may seem strange to see a Christmas article so early but there is a reason: most companies have their Christmas PR days in July. There is always a lead up needed for Christmas articles. It is the same in acting, you film the Christmas specials six months early. By the time Christmas comes I feel I have been celebrating it for at least half the year.
Morrisons has launched an excellent Christmas range. The food is well-selected, reasonably priced and sourced by professionals in their field. Here are some reasons why I think Morrisons is great for Christmas….
Morrisons source livestock straight from farmers. They also sell black summer truffles at £99.99 a kilo…which means you can buy your own truffles for £3 or £4.
In 2011 they pledged to have more than 50 promotions each week to make it cheaper for customers to get their 5 a day. They average 93 promotions a week.
None of their fruit or veg goes to waste, what is not good enough for customers is given to animals.
I was lucky enough to taste some food made by Neil Nugent who is Morrisons Executive Chef and Head of Innovation, Ray Craven, meat specialist and Martin Clayton, bakery specialist. I have picked out my highlights below from the UK’s fourth-largest grocer.
Mince Pie & Cream Flavoured Popcorn.
The acronym OMG was made for this popcorn. It just tastes divine. Available from October 15.
Morrisons Best Champagne Brut has won the Which? Best Champagne Award twice.
“I am very prod of our Morrisons Best Champagne Brut as I handpicked the blend myself. It is multi-award-winning and adds a certain elegance and style to any meal or celebration.” Arabella Woodrow, Wine Specialist. I have tasted a lot of champagne and this is now my favourite. It just tastes amazing. No wonder is has been voted Best Champagne twice. 
Beetroot Smoked Salmon, Smoked Halibut and Smoked Salmon
This salmon is delicious. I really liked the Beetroot salmon. The halibut was good too. A tip from Morrisons is to buy your salmon in advance and freeze it. Salmon has a long shelf life.
Christmas Tree Tear and Share Bread
This tastes great and it looks fun too. Wrap uneaten piece in cling film to make them last longer.
Panettone
Freshly baked and with 15% more fruit this year. Morrisons makes good panettone. I will be buying this again for Christmas.
Other highlights: Soda bread by Bryn Williams, White Christmas Pudding created by Claire Clarke MBE, Crusted Turkey by Nigel Haworth and Rustic Country Pate created by Pierre Koffmann.