A website which believes it has solved the annual problem of being given unwanted Christmas presents has launched in the run-up to this year’s festive season. The site launches on a day which has been dubbed ‘Mega Monday’, one of the busiest online shopping days of the year as shoppers receive their final pay packet before the festive season.

whishin.com, the brainchild of founder Charlie Rowan, will allow customers to create wish lists of gifts from across the web in one easy to use place, and share them with groups of family and friends, or even for people who think they deserve a bonus – their boss.

A simple downloadable tool which sits in the bookmark bar of a user’s internet browser makes it simple to save information, including the web-link and an image, about any item on any website. From there, customers can build lists and invite friends and family to share the details.

“We’ve finally put an end to the days of reindeer emblazoned jumpers,” said Rowan. “Now everyone in your family can have access to what you actually want this year. Christmas has always meant endless lists which either get lost or get you confused. With whishin there is no more forgetting where you saw that special gift, or cutting and pasting the web link and sending to loved ones. By using the whishin.com bookmarking tool you can now store all the details in one place at a touch of a button and share with friends and family to leave a few heavy hints! Children can even make a special list for Santa.”

The social aspect of whishin.com will see customers connect with friends and create lists or events together, as Rowan explained.

“Make a list of gifts you and your brother can buy your Dad; ask your sister’s advice about the earrings you like for your wife; or plan that short holiday with your mates over New Year. whishin.com allows you to do all this, to chat and comment on items, to make joint decisions or get opinions from the people you trust”.

The tool can be found at www.whishin.com. Go onto the website, sign up (it’s free) and download the whishin.com bookmarking tool by following three easy steps. Create your own list on the whishin website, and then start browsing and adding items.