Tag Archives: writers advice

THE BUSINESS OF BOOKS: FROM PITCH TO PUBLICATION

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Jane Cable picks up a good book.

Doubts happen to every writer, at every level. For me, at this precise moment, it’s about whether I’ve written the right book. It’s a book I wanted to write, with characters I’m passionate about and a story I believe in, but as I begin the submission process the doubts have set in.

As ever, it was a writer friend who gave me a helping hand out of the hole I was rapidly digging for myself. Take a bow, Barbara Copperthwaite, for recommending an excellent book; From Pitch to Publication by the late, great literary agent Carole Blake. Barbara credits reading the book with helping her to land her agent and publishing deal. “Turns out I was doing it all wrong,” she told me. And because I know ‘all wrong’ was nothing to do with the quality of her writing, I downloaded the book straight away.

It isn’t a book you read cover to cover – you keep it by your side and refer to different chapters at different stages of your life as a writer of commercial fiction. And some of the advice seems just a tiny bit dated, written as it was in the days (not that long ago) before direct submission and digital only publishers became major players in the market. But the first chapter alone gave me plenty to think about.

 

So, what have I learnt from this wonderful tome?

What is the right book?

The very first pages start with the question that had been haunting me. And answered it from a very commercial angle. Yes, write what moves you but with an eye on the eventual market. Trends are impossible to spot but there are certain aspects of a novel you can build in from the start which will help it appeal to publishers; for example the right well-researched location, the right choice of profession for your protagonists. Both need a touch of glamour – or at least desirability. Keep the word ‘aspirational’ in mind and you can’t go far wrong.
Follow your genre’s rules

Genre is massively important in commercial fiction terms and you need to understand the rules of your genre inside out. To do that you need to read a lot of it. While your idea and your voice need to be sparkling and original, your story needs to meet your readers’ expectations. Romances have to end HEA or HFN (happily ever after or happy for now). Every genre has its optimum length. But never, ever, pick a subject because you think it’s going to be the next best thing – your lack of passion for it will show in your writing.
There is a checklist… a magical checklist

I’m not going to give the whole game away, because that wouldn’t be fair and if you’re serious about a career as a commercial writer then you need to buy this book. But here are just a few of the items on it which seemed most important to me:

Is the world where the novel is set one in which readers will want to spend time even before they have come to know the characters?

Is my central character fully developed and someone readers can readily identify with?

Are my plot strands so overly complicated that readers will get confused?

Can I sum up my storyline in one sentence?

 

And finally, the magical triangle

This had never entered my head but it makes the most sense of all. As a writer you need to be able to build and control the relationship not only between writer and character, but between writer and reader – and reader and character. Not just for one book, but in a way that will forge a lengthy career. It’s a huge question but one, as writers, we really need to ask.

 

From Pitch to Publication by Carole Blake is published by Macmillan

THE BUSINESS OF BOOKS: ONLY TAKE IT ON IF YOU CAN SEE IT THROUGH

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Jane Cable considers what it takes to organise a successful event

Never one to ask others to do what I won’t myself, I thought that this year I would focus my own articles on advice given and received as well. Except as I have the privilege of writing my own column once a month I’m planning to focus each article on something relevant to my writing life.

So let’s start with writers’ events. I don’t know whether it’s because I’m willing, or I’m bossy, or I forget to duck below the parapet, but very often it seems to be me doing the organising. Last week I was at a library in Cardiff with two other Welsh authors, talking about routes to publication. It was a bitterly cold evening and it had snowed during the day. We’d already cancelled the afternoon event due to low bookings but were determined this one should go ahead. Perhaps, between us, we did know a significant number of people in the audience, but that was probably because they were writers yet to get a book out there and wanted to pick our brains. That said, we all enjoyed the evening and the library reported enthusiastic feedback from our guests.

So, what did I learn? And what advice would I give other writers looking to try their hand at connecting with their audience in this way?

  1. Only take it on if you can see it through If you initiate an event it is down to you to finish it. You may have a helpful venue (as we did in Cardiff last week), but if you promise something you have to deliver or your reputation will be at stake. This can mean finding other writers willing to take part, pulling together publicity material, sorting out IT and refreshments. If you can’t give it the time and the energy, don’t go there.
  2. Know your audience Think about who you would like to attend and find a venue, time and topic to suit them. Sometimes at least one of these will be fixed (eg a library or a festival) but there will always be something you can control to entice people in. Last week in Cardiff we over-estimated the appeal of an afternoon discussion about favourite books aimed at readers of romance. We were targeting retired people, thinking they would enjoy the interaction and not want to be talked at. What we didn’t factor in was the weather – the same event in the summer might well have been popular.
  3. Know when to quit We had six people signed up to that afternoon event and there were four presenters so it was a no brainer that it had to go. We, and the library, tried everything to up the numbers but to no avail so we pulled the plug and made sure everyone knew about it. But quitting isn’t always the right answer. A couple of years ago Chindi Authors organised a mini litfest to raise funds for Words for the Wounded. Tickets sold slowly for the main lunchtime event and I was ready to pull the plug, but the wonderful children’s author Christopher Joyce refused to let me and as it happened we would have struggled to fit another person in – and the weekend as a whole raised almost £1,000 for the charity.
  4. Only do it if you’re going to enjoy it There is no point putting all this effort in if, on the day, you’re going to be a gibbering wreck. If you hate public speaking then find another way to raise your profile. Nothing is compulsory. Play to your strengths.