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TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons eight to ten:

Publishing deals are increasingly hard to find

One thing I really wish I had been able to tell my twenty-something self was to prioritise my writing then, because publishing would become an increasingly tough business. Sadly that still holds true today.

Think about it; when one of the mainstays of your business plan is the 99p ebook (of which the platform selling it will take a very large share), a huge number will need to be sold to make anything like a profit. And it seems to me a bit of a fallacy that the costs involved are lower; the only thing missing are printing and physical distribution, and those can be done very cheaply in bulk, especially when you consider the differential in price.

So publishers have to be incredibly careful about what they acquire. Celebrity authors are bankers who bank roll the rest of us, but very little else is certain. Even authors with contracts can find themselves in choppy waters if the first book of a deal does not sell well. It’s brutal, but it’s a business. And sadly, with a cost of living crisis gripping the country and beyond, I can’t see it getting better any time soon. Sorry.

 

You will spend more time marketing your books than you ever imagined

When new authors blithely ask what they need to do to make sure their book sells I do have a wry little smile to myself. If there was a magic bullet and I knew what is was, I would be top of the Amazon rankings.

The one thing I can say with a degree of certainly is that you need to choose your marketing channels and stick with them consistently. I can tell when some authors have a book out in the near future because suddenly they pop up on social media, after an absence of months or even years. In that time all but your closest contacts are going to forget you.

Of course marketing takes time. I spend at least an hour on it each day, mainly on social media, but also looking at other promotional opportunities such as advertising, preparing new graphics, polishing up my website and Amazon pages, writing guest blogs… The list is pretty endless, but it’s only by trial and error you will discover what works for you.

 

A good edit is the best learning experience you can have

The first book I wrote for One More Chapter was The Olive Grove, and when the structural edit came back it wasn’t so much a case of ‘could do better’ as ‘must do better’. I was devastated, but the notes I was given were so detailed they provided a roadmap for how to improve the book, so it could become the best seller that it has.

I learnt so much from that experience. How to fill the pages with wonderful settings and deep, credible emotions. How to take a reader inside the story and keep them there, turning every page. It was the most valuable learning experience of my entire writing life, and I have pumped what I learnt into everything I’ve written since. Of course, that doesn’t mean I’m perfect and every time I receive an edit back from One More Chapter I am trembling not only with fear, but with anticipation.

Each and every one has made me a better writer. And that’s very exciting indeed.

 

Lessons one to seven have been published on the previous two Wednesdays.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

This week, lessons five to seven:

Writers who have successfully self published tend to be more savvy

I started out by self publishing my first novel, The Cheesemaker’s House, because at that time in particular, publishers were afraid of ghosts. In romance books anyway. I knew nothing about the process, so put in into the capable hands of assisted publisher Matador, but even so it was a very steep learning curve.

I needed to understand retail distribution, I didn’t know book bloggers existed, and barely anything at all about Amazon categories, let alone going wide or narrow. The whole process of publishing and marketing baffled me, but I had to learn pretty quick. Also to moderate my expectations about the sales the book might achieve, although the ebook at least vastly exceeded them.

All of these were important lessons to take with me when I found a publisher. Everything from assessing the contract to understanding the control I would be giving up, and the promotion I would still need to do. If I hadn’t indie published first I would have been clueless.

 

Writer friends you really trust are invaluable

Ten years ago I had only one writer friend, introduced to me by a neighbour, and that was Claire Dyer. Through getting to know her I learnt the value of having someone to talk to about all aspects of our craft and of the crazy world of publishing we operate in, and we are friends to this day.

Writers talk about ‘finding their tribe’, and I found mine first in Chindi, a group of independently publishing authors in Chichester, where I was living at the time. Three of us moved on to find deals more or less together and we have remained close, but I learnt so much from almost every member of that group I will be forever in their debt.

As my career has changed, I have made many new writer friends, but there is a solid core of those I trust implicitly; people I can turn to when times are tough, and celebrate the successes too. Without them, being an author would be a very lonely business.
When you’re in the publishing wilderness, keep writing if you can

Overnight success in publishing is rare and most authors have periods they either feel they are never going to make it, or that they have been in the wilderness so long there is no possible way of crawling back.

It is so important to keep writing. One famous author described her work as her life raft when her publisher dumped her, and I totally understand that. Writing is as much a vocation as it is a profession, and without it many of us would feel even more lost. It can be a life, and mental health saver, but if you take a break then that is fine too. Your brain and body will tell you what you need to do if you listen to them.

Of course you also need to keep writing to have something to submit. Or even a drawer full of somethings, so that when that deal arrives you can offer more than one book, because you’re going to need it. It proves you have the work ethic, commitment and ideas it takes to succeed now it’s your turn to shine.

Lessons one to four were published last Wednesday, and lessons eight to ten will be published next week.

 

TEN YEARS AN AUTHOR… JANE CABLE SHARES HER MOST IMPORTANT LESSONS

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Jane Cable self published her first book in 2013, after it reached the final of a major national competition sponsored by Harper Collins. After a brief flirtation with an agent and another publisher, in 2018 she signed to Sapere Books, for whom she writes haunting romances. Two years later she achieved her dream of becoming an Harper Collins author, writing as Eva Glyn. So far four women’s fiction titles have been published by One More Chapter, three of them set in Croatia.

Today, lessons one to four:

Making connections through social media is fun

I know social media isn’t for everyone, but I do feel sad when authors say they hate it. I love interacting with other writers, bloggers and readers, chatting about books in general and hunting around for interesting content to post on my feed. On Twitter especially there are people from around the world who share my posts most days, and I of course reciprocate. I even feel I know them quite well.In my business life I used to do a fair bit of face to face networking, which being a shy person I did not always enjoy, but it taught me to treat my virtual networks in the same way; that to make it enjoyable (and successful) you need to put in more than you hope to get out. Although some days it seems like a uphill struggle to think of something to say, if I keep this in mind I still enjoy the interaction.

Twitter is LinkedIn for writers

So often people dismiss Twitter as ‘just talking to other writers’. Firstly, I don’t see the problem with that. Writers are readers too, and big recommenders of books other than their own. They have blogs and mailing lists you can swap with, and what’s even better is that their natural audience is the same as yours.But more than that, there are a large number of book reviewers and publishing professionals using Twitter every day. Pitches are announced, book deals, new publishers even. By connecting with these people they at least know your name. And you never know when that could be important.

You never stop honing your craft

And you never should. Every single book you write is a learning experience. If I had the time I would love to go back and rewrite my first novel, The Cheesemaker’s House – my skills as an author have improved so much. But perhaps I’m being too fussy, because readers still absolutely love it.Like most authors I take great pride in everything I produce. And I want that pride to be justified. After all, I am asking readers to invest not only their money, but their valuable leisure time, and in return they deserve my best.

 

Publishers acquire books because they think they will sell

There is no other agenda here. It doesn’t matter how beautifully you write, or how lovely a person you are; publishing is a business and money talks. Of course your contacts and reputation as a writer will put you a notch further up the slush pile, but without a book that will work in the market of the moment (which of course changes all the time), you will still be rejected. It’s nothing personal.It is the way of the world, and understanding this will help to protect your mental health. I’m lucky that I have a reasonably thick skin, but of course rejections still hurt. I have just learnt not to dwell on them. It only takes one book to land on one desk at the right time. Keep believing.

Lessons five to seven will be published next Wednesday.

 

 

 

WRITING CAREER CROSSROADS BY SUE MOORCROFT: PART 4

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The happy-ever-after ending

This is the fourth and final instalment in my journey from the crossroads in my career to becoming a best-selling, award-winning author. After securing Juliet Pickering of Blake Friedmann Literary Agency as my agent and Avon HarperCollins offering me a two-book contract, The Christmas Promise went into production while I finished writing Just for the Holidays.

Credit: Silvia Rosado Photography

The Christmas Promise came out. Joy of joys, my original goal was met when supermarkets took the paperback, although Tesco was a little late to the party and only took it for the last couple of weeks before Christmas after they’d seen the performance of the ebook.

The ebook was going crazy.

For five days in the run-up to Christmas 2016, it was at number one on Kindle UK.

It’s hard to describe the joy and euphoria, mixed with disbelief. I laughed and cried. Twitter went mad with big-hearted compliments from other authors, from my agent and editor jumping in with their own cries of joy. My book had outsold every other ebook on sale in the UK. I don’t know about pinching myself – I felt as if I had to punch myself in the face to make sure it wasn’t a dream.

I won’t take you through every rung on my ladder, nor pretend that it has been an uninterrupted upward trajectory, but the milestones continued. Just for the Holidays was nominated for a Romantic Novel Award. A new contract was offered – three books, this time – and my editor Helen Huthwaite stated that her next goal was to make me a Sunday Times bestseller. I laughed out loud and said, ‘Well, good luck with that!’ The very next book, The Little Village Christmas, was a Sunday Times bestseller. The rights team at Blake Friedmann sold my books into translation and The Christmas Promise became a paperback bestseller in Germany. My books charted in the Top Fifty and even the Top Twenty. Avon extended the scope of my contract to include Canada and the US. A Summer to Remember won the Goldsboro Books Contemporary Romantic Novel Award and One Summer in Italy scored me my first Top 100 position in the Amazon Kindle US chart. My books have also appeared in the Kindle top 100 in Canada, Italy and Germany. Research trips have taken me to France, Italy, Malta, Sweden and Switzerland. My very first published book, Uphill all the Way, originally published in 2005, was rewritten by me, then rejacketed and relaunched by Avon as A Home in the Sun. It did well in the UK and was #1 in Malta (where much of the book is set) for most of summer 2022. That gave me particular satisfaction, as I lived in Malta as a child and part of my heart will always be there.

I won’t kid you – publishing two books a year takes hard work, not just from me but from everyone at Blake Friedmann and Avon. But it’s wonderful. Even the editing and the promo is wonderful.

I set out to earn my living from writing novels and I that is what I do. An Italian Island Summer is my fifteenth book with Avon and The Christmas Love Letters will come out later this year. A further three books are contracted.

Takeaways:

  • work hard and work with the right people
  • aim high
  • never give up

WRITING CAREER CROSSROADS BY SUE MOORCROFT: PART 3

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Working with my new agent

In my last two pieces, I explained how I’d set myself the goal of getting a publisher who could get my books into supermarkets, which had led to me finding a new agent. Telling my old publishers that I was now agented effectively changed our relationship because they didn’t work with agents. They would continue to publish my backlist but, inevitably, after the book we were working on, they’d concentrate on their front list authors.

Credit: Silvia Rosado Photography

I wrote the first few chapters of what became The Christmas Promise. I roughed out a few other things I thought would happen – more of a vision than an outline. Juliet offered to represent me! I was over the proverbial moon. I could not sign that Agreement letter fast enough. All the years of writing and running workshops and then, shazam! I was the client of a big agency.

All I had to do was:

  • write the rest of the book
  • whilst continuing to write short stories and serials, and run workshops for income to add to my royalties from my novels

An important note here: relaunching my novel-writing career eventuated in a distinct dip in income for two years. To have a spouse with a steady income and supportive attitude helped a lot. I also got the opportunity to convert my writing guide, Love Writing, into an online course. Though it felt as if I was spinning my wheels, I took it because every penny was welcome.

The novel was written. I sent it to Juliet. The editing process began – and it was rigorous. I think I did three structural edits, influenced not just by Juliet’s suggestions but by comments from other people in the agency who read the book too. For anyone who thinks of being edited as someone interfering or instructing, I should point out that a process like this is something likely to happen to any book in any publishing house. I think of editing as other people helping me write the best book I can. I listen. I negotiate. I talk through ideas.

Takeaways from the edit:

  • this deep-dive process is not for wimps
  • it feels like a lot of structural work yet, in the end, the changes are nuanced
  • the book is a lot better
  • I probably didn’t know as much as I’d thought
  • my agent is on my side (This has become so important to me)

I began the next book, which became Just for the Holidays, sparked by a friend saying to me, ‘Let me tell you about my summer holiday from hell,’ and me replying, ‘Yes, please!’

Juliet sent the first book out to editors. We got a lot of interest, only one flat ‘no’ and some meetings to attend. As an aside, just to let you know how character-building the process was, some major interest led nowhere because the editor in question was going on maternity leave and guess who was coming from another publishing house to cover? The one person who’d given the flat ‘no’. But I wouldn’t want an editor who wasn’t wowed by my writing, so I took that on the chin.

The exciting day of meetings dawned, and I turned up in London to meet Juliet who was, of course, coming with me. The first was with Avon Books UK, HarperCollins. Just as it had at that first meeting with Juliet, everything clicked. The Avon team and I got on well, we shared similar visions. They gave me chocolate cake. By a stroke of good fortune, a slot for an author writing a winter book followed by a summer book had arisen on their list, just as my agent rocked up with a winter book and a summer book! The winter book was ready and the summer book not, so that played into there being a longer dip in income than might otherwise have been the case but still, once outside I said, ‘I think it’s going to be Avon.’ Juliet got down to terms with them for a two-book contract.

WRITING CAREER CROSSROADS BY SUE MOORCROFT: PART 2

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Setting my goal

In my last article, I explained my self-coaching session that saw me dropping work that was problematic and/or didn’t earn me much money. With more time for my writing yet not losing much financially, my mental health improved! It was time to look at the other side of the coin. I now knew what I didn’t want – so what was it that I did want?

Credit: Silvia Rosado Photography

It was a question I found easy to answer as it hadn’t changed since the early nineties when I began to try and get published.

I wanted to earn my living from writing novels.

Not from writing novels and short stories, serials, courses, columns and writing how-to and judging competitions, appraising manuscripts and leading workshops. Just writing novels. Wouldn’t that be bliss?

How could I achieve this Utopia? I had a good, independent publisher, but their size limited their reach. I needed a publisher who would get my books into supermarkets.

Step one was to get a great agent, one who would love my books and be ambitious for me. I’d had an agent in the past, but we’d never completely gelled, and we’d eventually parted amicably, so for my last six books I’d dealt directly with my publisher.

Aiming high, I emailed Carole Blake of Blake Friedmann. I knew her slightly from writing conferences and social media – yes, friendly relationships can be forged on Twitter. The email began, ‘Dear Carole, I know you’re not taking anybody on but I’m going to ask you anyway.’ The short version of what happened next was that I was right – she wasn’t taking anybody on. But, happily for me, she showed my work to the wonderful Juliet Pickering at the same agency and Juliet wanted to talk to me as she was looking for authors writing commercial fiction. Would I like to talk to her?

Would I ever!

I met Juliet in London for lunch, and we got on wonderfully. I was transparent about what I wanted. She was equally transparent that that whilst was an agent’s job to help me achieve my ambitions, she couldn’t offer guarantees. She asked about ideas for future books, and I pitched three. She told me which of these she’d feel most confident in presenting to publishers and I had that happy feeling you get when something clicks into place, as it was the one I most wanted to write. It was an idea that had already received a green light from my old publisher, but they’d wanted a novella. I thought the idea had enough meat for a novel.

But I was deflated when Juliet didn’t offer to represent me. She asked me to write the book first. This is the book that eventually became The Christmas Promise.

The snag with that was by the time I’d spent a year on the book, my old publisher would be expecting it. It would be . . . awkward. I asked if I could send Juliet the traditional three chapters and outline instead. Would she make a decision on that basis? She agreed. She told me later she’d already made up her mind to offer to represent me but wanted to go through the process in the right way.

Takeaways from the meeting:

  • honesty and transparency on both sides is hugely productive
  • accepting the commercial realities of publishing is a must
  • listening to what’s on offer doesn’t prevent the putting forward of alternatives
  • take disappointment on the chin because, let’s face it, a writer’s life is full of it.

WRITING CAREER CROSSROADS BY SUE MOORCROFT: PART 1

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Recognising the crossroads

In my book Summer on a Sunny Island, Rosa and Zach stand at crossroads in their lives. In one scene on a sunny roof terrace, they attempt to coach each other over a beer. Is change necessary? If so, what does that look like and how can they effect it?

Credit: Silvia Rosado Photography

A few years ago, I felt at a crossroads. I wasn’t on a Maltese roof terrace overlooking the blue Mediterranean with a handy friend, so I coached myself. It had a profound effect on my writing career.

I’d published nine novels and a raft of short stories, serials, courses and columns; I was a creative writing tutor and writing-competition judge. I had what’s politely referred to as ‘a portfolio career’. Translation: I would take on most paid tasks if they related to writing and some that were unpaid if they might prove useful to my career or meant I was ‘giving back’.

I’d suffered a bereavement and felt unhappy, over-stressed and underpaid. I couldn’t change the bereavement (no matter how much I yearned to), so I assessed everything writing-connected under three headings, subdivided into good or bad.

Things that make me happy Things that make me unhappy Things that are good for me Things that are bad for me Things that earn me money Things that don’t earn me money

 

Two things were instant candidates for all three bold columns:

  • being a committee member and vice chair of an authors’ organisation
  • writing a column for a Formula 1 website

I was shocked to see volunteering for the authors’ organisation in all the wrong columns. But I had to accept that an organisation that has brought me a lot of joy and helped me professionally, was also sucking up hundreds of hours each year and causing anxiety. I emailed the chair, who’s one of my best friends, and said, ‘I don’t think I can be vice chair anymore.’ To her huge credit, she supported my decision and had me replaced without one word of reproach, though she could have felt immensely let down. After that, it was comparatively easy to email the Formula 1 website and gracefully retire from their list of writers. I think my son encapsulated this situation perfectly when he said, ‘You’d taken two of your greatest pleasures and made them into jobs.’

I felt tonnes lighter. I could read what I chose instead of books that needed appraising for awards. I could watch Formula 1 races without making notes or worrying about the angle the column I had to write.

Spurred by this success, I began to cut other things that appeared in negative columns. They earned me some money but not much:

  • appraising manuscripts
  • tutoring creative writing students
  • judging writing competitions – especially after a writing group ‘forgot’ to pay me a fee that was only ever nominal, even after three polite reminders

What made me unhappy about tutoring was not the students, who were fulfilling to work with, but the constant flow of work that piled up if I were ill or on holiday. The workflow was not within my control and kept me from my own stuff.

Sloughing off these two items gave me significant time for my own writing without losing me much money. A win-win.

Takeaways from the self-coaching:

  • recognise when self-coaching is necessary
  • recognise the results, even when shocking
  • act on them

EMMA BENNET ON RUNNING A SUCCESSFUL AUTHORTUBE CHANNEL

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For anyone not familiar with it, Authortube is the little corner of YouTube with writers producing videos. Not only is Authortube full of writing advice, but there are author life vlogs and lots of opportunities to take part in live writing sprints, which definitely make the writing process less isolating.

I loved watching Authortube videos and felt I could add something to the community. I wanted to offer support to writers as well as tips and tricks which could help them in their writing careers. I also figured I would learn an awful lot myself while researching for my videos. Becoming a proper part of the Authortube community also really appealed, they all seemed very supportive of one another, sharing one another’s videos, co-hosting live streams, and shouting out about each other’s books. I discovered this to be true very early on, and it’s made such a difference to my writing to have this wonderful group of cheerleaders.

I mulled over starting my own channel for more than a year before I finally took the plunge in March 2022. The time commitment to running a channel being a major hurdle as well as my complete lack of equipment. I didn’t even have a lovely, quiet place to film: I share a house with five boys and two large dogs!

I began filming on an iPhone 5s one afternoon when all my family were out. I had to prop the phone up on a stack of books because I didn’t have a tripod. The lighting was dreadful, and the video quality wasn’t great. Oh, and I’d made the mistake of filming in portrait instead of landscape. I also didn’t make a thumbnail for it. But, I had officially had a video available. This is definitely how I would advise anyone interested in starting any sort of YouTube channel to start (although maybe get the camera the right way round!): use what you’ve got and try it out to see if it’s for you before committing to buying a load of equipment.

The first few months were a very steep learning curve! I’ve never been very interested in technology and suddenly I found myself on a crash course in filming and editing as well as graphic design for thumbnails. I watched numerous YouTube videos to teach me what to do and cannot recommend Canva enough for thumbnails and putting your videos together!

Almost a year on, I’m on track to be monetised this year, which would be amazing. I upload two videos and at least one short (a video less than a minute long, like a TikTok) a week, as well as hosting at least two live writing sessions a week. I’ve also been able to collaborate on videos and live streams with other authors, and will be taking part in the Authortube Writing Conference later this year.

Running a YouTube channel is definitely hard work and isn’t for the faint hearted, but I absolutely love it. I’ve learned so many new skills, not least becoming confident speaking to a camera, and I’ve made lots of new friends who all share my passion for writing and sharing our skills with others.

The resources available for writers on YouTube now, and all completely for free, are just astounding, and I would advise anyone who hasn’t yet to check it out, whether you’re very new to writing or a seasoned veteran.

 

Find Emma on YouTube at: https://www.youtube.com/channel/UCKJKt8kmDXrWQAGkTV1VHMQ

The author of seven romances, Emma’s YouTube channel is full of tips and tricks for writers, book recommendations, author life vlogs, and live writing sprints.